Complete the afterward contest based on the ppt and files I gave you：
Web Exercise 4 Focus Text – Chapter 7 Please analysis three items that accompany these questions – the NYT commodity about Nike, the Dry Idea ad, and the Chevy ad. All are amid in this folder. Successful achievement of the afterward questions will crave you to accommodate advice from the Chapter 7 readings. Please accommodate your answers to the afterward questions in the Web Exercise acquiescence breadth aural this folder. 1. In periods of downturns in the abridgement (like the contempo recession), abounding companies abundantly abate their announcement and promotions budgets (think of the Nike article). However, this is not consistently the best action to pursue—think about this and briefly explain the downside of slashing these budgets. 2. Chapter 7 addresses how account allocations to assorted media are accepted to change over the abutting few years. Why are some media acceptable to accept added monies while others break the aforementioned or decline? How does this administer to the Nike article? How will they refocus their media absorption if they abate their budget? 3. Different companies accept that assorted media are added important than others for their business purposes. Briefly altercate the assorted perspectives taken by these companies, and explain why anybody may not accede on the aforementioned akin of accent for media. 4. View the Dry Idea ad angel in this binder as an archetype of an ad with a sales objective. Briefly altercate the specific types of objectives the banker has for this ad. 5. View the Chevy ad angel in this binder as an archetype of an ad with a communications objective. Briefly altercate the specific types of objectives the banker has for this ad.
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