the tate’s digital transformation
You will appraise area accepted strategies (owned, earned, paid) absence the able use of online channels to actualize new business for the Tate and/or advice it absorb its customers. You will appraise the business goals of the Tate, including its key achievement indicators (KPIs), to actuate the best online channels for acknowledging these goals; finally, you will accent the optimal mix of administration channels to finer ability your ambition audience. Specifically, the afterward analytical elements charge be addressed:
II. Address Gaps: Illustrate how the accepted attack can be added by amalgam the following:
A. Using your assay of the accepted campaign, analyze new opportunities:
1. Compose a target/potential chump by creating a chump contour (buyer persona) based on new appraisal data.
2. Appraise area accepted strategies (owned, earned, paid) absence able use of online channels to actualize new business and absorb customers.
B. Correlate the business goals and associated KPIs, and the channels that abutment these goals.
C. Accent the optimal mix of administration channels to finer ability your ambition audience. Abutment your acumen for the best of channels and the prioritization.
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