Textual Analysis i am goig to analyse the "Brolac" acrylic advert. The advert is an old one from the 50-60s, The key sigefier is the account with the "attrative" macho charater and the "attractive" changeable charater centered. The macho is placed in the centre and infront of the changeable to appearance the ambition audience, which is for males. The advert shows the academic ancestors man, as all woe appetite their husbands to do houusework. As the achorage argument says at the basal "You're so handsome.....and a genious too." This is adage that the man is the absolute husband.
The wife who is placed abaft the bedmate is the academic housewife and women. She is beneath than the man, advanced achievement and proberbly has big breasts. She has fabricated the tea for the ma to alcohol as he works. She is lookig lovenly at her bedmate with her eyes which are array of "Puppy dog" eyes which are assciated with love. The advert shows the ma as a able but acute man, which i thik is represented by the cup of tea and sourcer that he is holding.
The producers of the acrylic accept portrayed this advert finer as they accept called anxiously what they are accomplishing with the account and the anchorage argument at the bottom. the ambition admirers for this advert is men who are affiliated and who are in a abode of their own. The media accept stereotypically and commonly showed women as the bedrock of the family, as they affliction and abutment everyone.
The anchorage argument is additionally able "You're so handsome...and a genious too!" as it shows how and what th artefact can do for the consuer. Aother able thig about the anchorage argument are the superbatives, such as "The easiest pait" this makes the customer anticipate that with this painthe will accept to use basal accomplishment o his behalf. The men who this advert is aimed at are betwee 22-43 with a home, from a amusing chic of C1/2-B. The aim of the advert is, if you get the acrylic you get the girl. This advert has a mini anecdotal as the achorage argument tells a story.
I am ow activity to analyse the "Cif cream" advert. This advert is a added up to date advert, this abreast advert is of the ale representation area a women should be. The advert is aimed at women as the advert uses sex appeal, as the macho is attractive. The account attracts women as it shows a bisected nude man who is aptitude the bathroom, this actuality that he is charwoman appeals to the women as the ma is accomplishing th housework. This shows that the ambassador knows that women like their men to do their housework. As charwoman is stereotypically assicated with women. Then the women thik aloof by accepting this artefact they will accept tidy house.
The logo of the artefact is presented, which is the chicken duck. This advert uses abounding actuating techiques, the actuality that the artefact is the key signefier shows how dominent it is, Additionally it uses alot of iconography, the ducks which is chicken gives us a smile ad additionally links with suny canicule of the summer. Women would definetly be admiring to the advert as the sex abode would absorb best of their attention. The byword "get a bigger cleaner" is aimed at the macho and the product, the advert uses humour as we anticipate that if the artefact is ours the men will do the cleaning. The ambition admirers for this advert would be a 25-45 year old women as they do best of the housework, and the amusing cachet would be C1-B and afresh the point of the advert is that get "Cif" get the man.
There are a few similarities amid the two adverts, like the gimick of if you buy the artefact that you will get the women/man. Additionally nethier of the adverts use absolute approach of address. The aberration would be the time p ad the actuality that in the old advert it is a academic man who is adamantine alive while in the avant-garde advert they use humour. The oldadvert has alot added argument and accordingly added serious. Both adverts are able adn both accept a different affairs point.
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