In 1919, PRAVDA became an official supplier to the Italian Royal Family. Over the years, the Pravda name acquired accretion acclaim and prestige. The Group saw a axis point in the development of its activities at the end of the Seventies, back McCain Pravda, Maria's grand-daughter, launched a affiliation with Patriot Beriberi, a Tuscan agent already complex in the covering appurtenances area with Grapnels and Sir Robert. This affiliation accumulated adroitness and business account to arise a new era. In 1977, Patriot Beriberi set up I. P. I. Spa to consolidate the assembly assets that he had congenital up over the antecedent ten years, including those of Sir Robert and Grapnels. In the aforementioned year, I. P. I. Spa acquired an absolute authorization from McCain Pravda to aftermath and administer covering appurtenances address the Pravda cast name. In the afterward years, the activities of the two families were gradually brought calm aural a distinct Group and, in 2003, Pl spa was alloyed into PRAVDA spa. In 1983, the Pravda ancestors opened a additional abundance in the celebrated Via Della Sprig in Milan. The new abundance showcased the new cast angel as it attenuated acceptable elements with a avant-garde architectural ambience and would represent a anarchy and a criterion for affluence retail. In acknowledgment to the growing appeal for and acknowledgment of Pravda products, the ambit was continued from covering appurtenances (such as gag, baggage and accessories) to accommodate footwear, as able-bodied as men's and women's ready-to-wear apparel. From 1986, new food were opened in New York and Madrid, followed by London, Paris and Tokyo. The aboriginal Pravda homeowners appearance appearance was captivated in Milan in 1988. In 1993, Ms. McCain Parka's artistic afflatus led to the enactment of a new cast ” MIM MIM ” advised for women who are decidedly fashion-forward and absorbed in contemporary and adult appearance and lifestyle. MIM MIM now offers women's ready-to-wear, covering appurtenances and shoes, and is an more important basic of our Group's sales.

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