Swot for Marriott Copenhagen

Internal/ External: SWOT assay Strength * Famous cast of Marriott auberge alternation in 67 countries,focus on B2C and B2B bazaar * Staff(130 full-time employees) and staffs about-face is alone 5%- aerial assimilation level, but during summer time cardinal of advisers increases (full-time and part-time) * Advantage of area according to the centre of Copenhagen and baptize appearance * Discounts bales for barter (family discounts, chargeless busline before/ afterwards cruise) and the credibility arrangement * Company’s ability is orientated to the account “How Marriott never forgets a guest. - aerial absorption to the customer* Core artefact is acquaintance for barter and additionally added casework * Green key auberge and Environmental Committee A lot of apartment (383) and 11 appointment rooms, which are big in European standards; * Mergers with Tivoli and busline aggregation Weaknesses * Chump satisfaction: 81. 2 % in 2009, 18. 8% of barter can access abnormally on reputation, because of mouth-to-ear advice administration * Aerial prices in 5* auberge (food and beverage, rooms), added costs (Wi-Fi); Opportunities To accept added facilities: like pond basin or baptize center, baiter trips * Eco- aliment will abutment the abstraction of the “environmental fight” Threats * Monopolistic competition, 65 competitors: 3-5 brilliant hotels in Copenhagen; * Financial situation: crisis, aggrandizement influences on chump decisions http://marketingteacher. com/Lessons/lesson_swot. htm http://www. marriott. com/corporateinfo/glance. mi Asking receptionist  http://www. marriott. com/hotels/hotel-deals/cphdk-copenhagen-marriott-hotel/? offerInfo=364544[ 5 ]. http://www. marriott. com/search/redeemRewardsPoints. mi  http://www. dengroennenoegle. dk/English/Cases. aspx http://www. dengroennenoegle. dk/English/Cases. aspx http://www. marriott. com/hotels/hotel-rooms/cphdk-copenhagen-marriott-hotel/  http://www. marriottdevelopment. com/index. html#brands/mhr/ performance

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