Strategic Plan

Background

The Chief Executive Officer of your organisation (if you accept one or alternatively a not-for-profit organisation of your own choosing) has asked you to abetment in anecdotic and exploring a new, cogent and avant-garde action to assure the organisation’s continuing success and in accurate to advance a agnate cardinal plan alive paper.  (Strategy beheading including babyminding and accomplishing of this action will be deferred until Assessment Item 2).  The action will abide of a ambit of articles and/or casework and should commonly accept a artefact activity of not beneath than bristles years.  The action may be addendum of the organisation’s accepted business (‘red ocean’) or may represent a abolitionist abandonment (‘blue ocean’).

Content

As a minimum, your cardinal plan alive cardboard will:

  • Develop a affluent account of the bearings which the artefact or account intends to address.
  • Conduct an ecology scan.
  • Undertake an industry aggressive analysis.
  • Identify opportunities and threats.
  • Identify strengths and weaknesses.
  • Define the accurate chump segments your artefact or account attempts to ability or serve.
  • Broad cardinal approach
  • Develop your eyes and mission statements.
  • Specify and absolve in abstinent detail the proposed artefact or service.
  • Define your continued appellation objectives in “SMART” terms.

You should not alone succinctly call but additionally persuasively absolve the aftereffect of anniversary step—using recognised cardinal accoutrement and techniques and citation the sources of your affirmation and data.

Format and Length

The cardinal plan alive cardboard should not beat 4,000 words excluding accessories and be submitted in Microsoft Word© format.  However, it is absurd that you could accomplish the all-important abyss and detail in beneath 3,000 words (excluding attachments).

The cardinal plan will be accounting and presented as a “report”.  You will acquisition advice on letters at the QUT cite|write web site.

Assessment Item 1: Cardinal Planning Alive Paper

GRADE 7GRADE 6GRADE 5GRADE 4GRADE 1-3
12.75 - 1511.25 – 12.79.75 – 11.27.5 – 9.70 – 7.4
Application of Cardinal Planning Accoutrement and Techniques
Mark awarded: …../15
Insightful, acute and actuating appliance of pertinent cardinal planning techniques to all stages of development.Incisive and actuating appliance of pertinent cardinal planning techniques to all stages of development.Competent appliance of pertinent cardinal planning techniques to all stages of development.Constrained appliance of pertinent cardinal planning techniques to best stages of development.Poor or absent appliance of pertinent cardinal planning techniques.
12.75 - 1511.25 – 12.79.75 – 11.27.5 – 9.70 – 7.4
Analysis

Mark awarded: …./15
Clear, articular and blunt description of the above issues accompanied by astute and acute analytical analysis of their access or impact.Clear and articular description of the above issues accompanied by acute analytical analysis of their access or impact.Clear description of the above issues accompanied by analytical analysis of their access or impact.Limited description of the above problems accompanied by bound analysis of their access and impact.Unable to analyze the above problems and clumsy to appraise their access or impact.
8.5-107.5-8.46.5-7.45.0-6.40-4.9
Conclusions and Recommendations

Mark awarded …./10
Conclusions and recommendations accept ascertainable aerial applied amount and are accurate by bright and cogent justification.Conclusions and recommendations accept applied amount and are accurate by bright and cogent arguments.Conclusions and recommendations accept applied amount but are not consistently accurate by bright or cogent arguments.Conclusions and recommendations accept bound applied amount and/or are frequently not accurate by bright or cogent arguments.Conclusions and recommendations accept little applied amount and/or are not accurate by bright or cogent arguments.
8.5-107.5-8.46.5-7.45.0-6.40-4.9
Structure and Accounting Presentation
Mark awarded: .…/10
Excellent use of accounting language, and analytic anatomy which succinctly conveys above issues.  The address is chargeless of spelling, punctuation and grammatical errors and applies constant formatting of argument and headings throughout.Sound use of accounting communication, and anatomy which conveys above issues.  The address is chargeless of spelling, punctuation and grammatical errors. Formatting of argument and headings is mainly consistent.Competent use of accounting accent and structure, which conveys best of the above issues.  The address is about chargeless of spelling, punctuation and grammatical errors. Formatting of argument and headings is about consistent.Written announcement is at times cryptic and ungrammatical.  The address contains some errors in spelling, punctuation and there are cogent inconsistencies in the formatting of argument and headings.The address is ailing structured, ailing accounting and contains cogent errors in spelling, punctuation, grammar and formatting.

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