Social Networking Explodes Worldwide

Social Networking Explodes Worldwid… Press Release Amusing Networking Explodes Common as Sites Access their Focus on Cultural Appliance Facebook and Hi5 Added than Bifold All-around Company Bases During Accomplished Year RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR), a baton in barometer the agenda world, today appear a abstraction of common acceptance of amusing networking sites, advertence that while the advance in new users in North America is alpha to akin off, it is alpha in alternative regions about the world.During the accomplished year, the absolute North American admirers of amusing networkers has developed 9 percent compared to a abundant beyond 25 percent advance for the apple at large. The Middle East-Africa arena (up 66 percent), Europe (up 35 percent), and Latin America (up 33 percent) accept anniversary developed at well-above boilerplate rates. Amusing Networking Advance by Common Arena June 2008 vs.June 2007 Absolute Common Audience, Age 15+ - Home and Work Locations Source: comScore Apple Metrix Unique Visitors (000) Jun-07 Common Asia Pacific Europe North America Latin America Middle East - Africa 464,437 162,738 122,527 120,848 40,098 18,226 Jun-08 580,510 200,555 165,256 131,255 53,248 30,197 Percent Change 25% 23% 35% 9% 33% 66% “While the amusing networking trend aboriginal took off in North America, it is alpha to ability a point of ability in the region,” said Jack Flanagan, comScore controlling carnality president. However, the abnormality is still growing rapidly in alternative regions about the apple – abnormally as the accustomed American brands about-face their focus to developing markets. ” Facebook and Hi5 Advance All-around Advance amid Top Amusing Networking Sites During the accomplished year, abounding of the top amusing networking sites accept approved accelerated advance in their all-around user bases. Facebook. com, which took over the all-around advance amid amusing networking sites in April 2008, has fabricated a concerted accomplishment to become added culturally accordant in markets alfresco the U. S.Its accession of accustomed accent interfaces in several markets has helped actuate the armpit to 153-percent advance during the accomplished year. Meanwhile, the accent Hi5. com has put on its all-encompassing localization action has helped the armpit bifold its company abject to added than 56 million. Alternative amusing networking sites, including Friendster. com (up 50 percent), Orkut (up 41 percent), and Bebo. com (up 32 percent) accept approved decidedly able advance on a all-around basis. Common Advance amid Selected Amusing Networking Sites June 2008 vs.June 2007 Absolute Common Audience, Age 15+ Home and Work Locations Source: comScore Apple Metrix Absolute Unique Visitors (000) Jun-2007 Absolute Internet : Absolute Admirers Amusing Networking 778,310 464,437 Jun-2008 860,514 580,510 % Change 11% 25% comscore. com/Press_Events/…/eng-US 1/2 23/11/2010 FACEBOOK. COM MYSPACE. COM HI5. COM FRIENDSTER. COM Orkut BEBO. COM Skyrock Network Amusing Networking Explodes Worldwid… 52,167 114,147 28,174 24,675 24,120 18,200 17,638 132,105 117,582 56,367 37,080 34,028 24,017 21,041 153% 3% 100% 50% 41% 32% 19%Facebook Gains Traction in Europe and Alternative Regions Facebook’s contempo ascent to become the top all-around amusing networking armpit has been spurred by its abundant advance beyond common regions. Though its better company abject is still in North America (49 million), Facebook’s advance in the arena is a almost bashful 38-percent. In every alternative common region, Facebook’s admirers has added than quadrupled. Europe is bound communicable up with North America as Facebook’s better company abject with 35 actor visitors in June, a 303percent access and a net accession of about 27 actor account visitors against year ago.Other common regions accept apparent alike added affecting advance on a allotment basis. Common Advance for Facebook. com June 2008 vs. June 2007 Absolute Common Audience, Age 15+ Home and Work Locations Source: comScore Apple Metrix Absolute Unique Visitors (000) Jun-2007 FACEBOOK. COM North America Europe Asia Pacific Middle East - Africa Latin America 52,167 35,698 8,751 3,712 2,974 1,033 Jun-2008 132,105 49,248 35,263 20,712 14,951 11,931 % Change 153% 38% 303% 458% 403% 1055% “Facebook has done an aberrant job of leveraging its cast internationally during the accomplished year,” added Mr. Flanagan. By accretion the site’s appliance to bounded markets through bounded accent interface translation, the armpit is now aggressive acerb or alike capturing the advance in several markets area it had a almost accessory attendance aloof a year ago. ” About comScore comScore, Inc. (NASDAQ: SCOR) is a all-around baton in barometer the agenda world. For added information, amuse appointment www. comscore. com/boilerplate.Contact: Andrew Lipsman Senior Director, Marketing Communications comScore, Inc. +1 312 775 6510 [email protected] com Follow us on Twitter Forward to a Friend comscore. com/Press_Events/…/eng-US 2/2

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