Segmentation We accept that the business analysis of Lee Kum Kee’s soy booze is a admixture of demographic, psychographic and account segmentation. Since customer’s affairs motives comes from their own addiction and their own affairs afore they absorb soy booze as they will use the aforementioned cast or the aforementioned soy booze back they acquisition that soy booze is what they appetite and they need. Demographic segmentation consists of abacus the bazaar into groups based on variables such as age, gender ancestors size, income, occupation, education, religion, chase and nationality. Lee Kum Kee takes affliction about the boyhood with altered religion, Lee Kum Kee establishes altered labels to appearance whether that affectionate of soy booze is acceptable for them or not. For example, Lee Kum Kee recommends the Double Deluxe Soy Booze to the Kosher as the additive of this soy booze is accommodated to the rules of Jewish religion. Psychographic analysis is a adjustment of abacus markets on the bases of the attitude and affairs habits of customers. Lee Kum Kee cares those bodies with altered lifestyle, such as, bodies who affair abundant about their bloom and the vegetarian. For example, Lee Kum Kee has produced Salt Reduced Light Soy Booze for those who affair their bloom much. Also, Lee kum Kee has recommended some kinds of soy booze for the vegetarian to use. Benefit analysis is A form of market segmentation based on the differences in specific benefits that different groups of consumers look for in a product. Lee Kum Kee has provided lots of articles to amuse altered needs of the bodies including those who afflicted by the demographic and psychographic factors. Apart from the aloft mentioned, Lee Kum Kee endeavors to accommodate a beyond artefact variety. Recently, Lee Kum Kee introduces a new soy booze after abacus any MSGs. Targeting

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