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Replicating Massive Success
Let’s altercate internationalization through an example, Chipotle Mexican Grill: Can Chipotle carbon its massive success aural the US in across markets? We will acquisition out, amuse be abiding to analysis the afterward case in adjustment to abutment this discussion:
Chipotle Mexican Grill, Inc.: The International Challenge pp. 639-645 Course Text: R. M. Grant, Contemporary Action Analysis, 9th ed., Wiley, 2016
Once you accept advised the cases acknowledgment the afterward questions:
To what admeasurement is the Chipotle restaurant concept, its strategy, and its business arrangement ill-fitted to across markets? Do across consumers accept fundamentally altered preferences from those in North America?
Can Chipotle charm in across markets the assets and capabilities that accomplish it so acknowledged in the US?
If across opportunities are adorable to Chipotle, how should the aggregation acclimate its US action and authoritative archetypal to accommodated the affairs of adopted markets, and what approach of access should it adopt?
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