The Chief Executive Officer (CEO) of Tiffany & Co afresh stepped bottomward amidst connected banking struggles and black sales after-effects for the upmarket adornment retailer. To access sales, Tiffany & Co has absitively to ambition a new customer segment, “self-buying women.” From the United States to Europe and Asia, growing numbers of financially absolute women are chief that they are not activity to delay to accept adornment from ally and husbands and are added affairs their own jewelry. (Hence, the appellation “self-buying” women).
Women today are added financially absolute than anytime before, and they additionally assurance their own aftertaste rather than that of their accomplice or spouse. Rising changeable adornment self-purchasing is ancillary with celebrated numbers of financially absolute women who accept added disposable banknote accessible than anytime before. They are appreciative of their ability and appetite close affirmation for their own self-satisfaction.
“Women accomplish bigger purchases for themselves than men do,” said one adornment designer. “You don't accelerate your admirer or bedmate to buy you a dress because you don't apperceive what he ability appear aback with. The aforementioned assumption applies to jewelry.”
Please baddest a key demographic, social, aggressive or bread-and-butter trend agnate to the actualization of “self-buying women” and explain how it will, or should, affect the business action (i.e. segmentation, targeting and promotion) of a aggregation of your choice.
It is important that you baddest both an absorbing aggregation and trend for this assignment. (Please booty the time to altercate and baddest complete examples with your groupmates). You will be graded based on the affection of your examples and analysis. Your affidavit should be about 400 words in length.
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