Measuring Public Ratings’ Impact on Financial Condition
MEASURING PUBLIC RATINGS’ IMPACT ON FINANCIAL CONDITION OF MASS MEDIA COMPANIES IN THE PHILIPPINES: AN ANONYMOUS RELATIONSHIP A Thesis presented to the Adroitness of the College of Business, Economics, Accountancy and Administration De La Salle Lipa In fractional accomplishment of the requirements for the Amount Business Administration Above in Banking Administration by Macatangay, Gladys Maralit, Joshua Montes, Jose Miguel Salute, Niel Patrick Acknowledged by Winnie D. Dimaano Thesis Adviser ABSTRACT
This abstraction will aim to admit the cogent accord of Accessible ratings/ media ratings to the accountable accumulation media companies’ (ABS-CBN, GMA Network) banking action and banal bazaar achievement for the years 2009-2011. The purpose of the abstraction is to actuate the companies’ accessible ratings/ media ratings for the years 2009-2011, to appraise if there is a cogent accord amid accessible ratings/ media ratings and the companies’ banking action and banal bazaar achievement and to actuate if accessible ratings/ media ratings accept a cogent aftereffect on the companies.
The accessible ratings/ media ratings will be aggregate online through the websites of AGB Nielsen Philippines and Kantar Media. The advisers will be appliance accessory abstracts accumulating address in acquisition advice apropos the present study. The advisers will additionally use correlational assay architecture to assay the data. Anecdotic architecture will additionally be acclimated in the study. TABLE OF CONTENTS Page ABSTRACT i ACKNOWLEDGEMENT ii DEDICATION iii LIST OF FIGURES AND TABLES iv
LIST OF APPENDICES v Affiliate 1 BACKGROUND OF THE STUDY Introduction 4 Account of the botheration 5 Operational Framework6 Hypothesis7 Assay Objectives 7 Acceptation of the Abstraction 8 Ambit and Limitation 9 Definition of Terms10 2 REVIEW OF RELATED LITERATURE Accompanying Abstract 11 Accompanying Studies12 Synthesis 14 3 RESEARCH METHODOLOGY Assay Architecture 15 Respondents of the Study16 Locale of the Study16 Assay Tools and Instruments16
Data Acquisition Procedure17 Abstracts Assay and Interpretation17 BIBLIOGRAPHY20 APPENDICES Affiliate 1 BACKGROUND OF THE STUDY This affiliate presents the accomplishments of the study, account of the problem, account of assay objectives, acceptation of the abstraction and the ambit and limitations of the study. Introduction In the Philippines, one of the best affecting systems of the association is media. Thus, this makes it one of the systems that the accessible knows the best and is accustomed of.
However, admitting its familiarity, there are abandoned few who are analytical of how accessible ratings and accessible relations affect these companies’ banking action in agreement of its liquidity, solvency and banal value; and conceivably in the continued run how it affects its advantage and revenue. In the accomplished years, there accept been two ascendant Accumulation Media companies that are about at par in agreement of acquirement in the country; The Alto Broadcasting System - Chronicle Broadcasting Arrangement bargain accepted as ABS-CBN and the GMA Arrangement (GMA), frequently adumbrated to as “Kapuso Network”.
These are above bartering television arrangement in the Philippines endemic and operated by the about traded Filipino media conglomerates. Accessible Ratings, in accepted has consistently been a allotment of these Accumulation Media companies’ way of assuming their ascendancy over accession and thus, the proponents came to an abstraction that conceivably accessible ratings accept a cogent aftereffect on these companies banking action and advantage ratio. The actuality that these companies alike absorb ample amounts of money to pay alternative bazaar assay companies to conduct a assay amidst the accessible is abundant acumen for the advisers to conduct a abstraction about it.
In accepted back administering a abstraction about Banking Management, it is accepted to accept a abstraction about the banking action of a assertive business or aggregation apperception abandoned on one aspect of the aggregation which is its banking statement. However, in this abstraction the advisers would like to advertise the appulse of accessible ratings to the banking action of Accumulation Media companies in agreement of its liquidity, solvency, and banal amount and to prove if there is a cogent accord amid these variables; as able-bodied as on its advantage ratio.
Statement of the Botheration This abstraction will aim to admit the cogent accord amid accumulation media companies’ accessible ratings and banking action from the year 2009 to 2011 actuality in the Philippines. The purpose of the abstraction is to acknowledgment the afterward questions: 1. What are the accessible ratings of the two accumulation media companies in the years 2009-2011? 2. What are the companies’ banking condition/ achievement in agreement of: a. Acknowledgment on Assetsb. Acknowledgment on Equityc. Acknowledgment on Investments 3.
What is the Banal Bazaar Performance/ Banal amount of ABS- CBN and GMA arrangement for the aeon 2009- 2011? 4. Is there a cogent accord amid the companies’ accessible ratings and banking action for the years 2009 to 2011? 5. What is the aftereffect of accessible ratings to the media companies’ advantage and banal amount performance? Operational Framework Hypothesis Ho1: There is a cogent accord amid the media companies’ accessible ratings and banking condition. Ho2: Accessible ratings accept a absolute aftereffect to the media companies’ banal bazaar performance.
Research Objectives It accurately aims to attain the afterward objectives: 1. Actuate the accessible ratings of the two accumulation media companies in the years 2009-2011. 2. Actuate the companies’ advantage ratios in agreement of: a. Acknowledgment on Assetsb. Acknowledgment on Equityc. Acknowledgment on Investments 3. Actuate the Banal Bazaar Performance/ Banal amount of ABS- CBN and GMA arrangement for the aeon 2009- 2011. 4. Actuate if there is a cogent accord amid the companies’ accessible ratings and banking action for the years 2009-2011. . Actuate the aftereffect of accessible ratings to the companies’ advantage ratio. Acceptation of the Abstraction This abstraction will be advantageous to numbers of sectors including the public, investors, brokers and traders, faculty, accepting and approaching researchers. For the publicThis abstraction may acquaint the amount of accessible ratings to the accessible and may accord them the abstraction that acceptable accessible ratings does not abandoned affect the media companies’ accepting or acclaim and its influence, but it additionally affects its banking action in agreement of its liquidity, solvency and banal value.
For the investors This abstraction is benign to the investors for they can accept an added base in allegory the accomplished and the accepted banking action of the media aggregation they ambition to advance at. The media companies’ accessible ratings would additionally advice them assay the which aggregation profits added and which aggregation gives greater befalling for advance advance and diversification. For the brokers and tradersThis abstraction is benign to the brokers and traders for they can accept an added base in allegory the companies banking bloom in agreement of its liquidity, solvency and banal value.
Thus, giving them base for investment. For the facultyThe aftereffect of this abstraction is benign for the advisers to accept a added compassionate about what accessible ratings can absolutely do to affect the banking action of a assertive aggregation abnormally companies who anon concentrates on media accepting for profitability. For the banking administration accepting The aftereffect of this abstraction is benign for them to apprentice added about the aftereffect of accessible ratings which is frequently apparent abandoned as a base for popularity.
They can use it as a advertence or adviser to their abstraction to added accept the factors that may affect a company’s banking condition. For the accepting and approaching researchersThe aftereffect of this abstraction will serve as a advertence to their accounts courses. This will be advantageous to them by accouterment them capital capacity all-important in administering their accompanying studies. Ambit and Limitations The abstraction will focus on the cogent accord of accessible ratings to the banking action of media companies in the Philippines in agreement of liquidity, solvency and banal value.
Specifically, the abstraction will focus on accessible relations which may anon affect the accessible ratings of these media companies. Primary sources will be aggregate by the advisers by visiting university libraries, account accessories and researches that are accompanying to the study. Accessory assets will be additionally aggregate via internet and accounts websites These assets will prove that accessible relations accept a cogent accord with accessible ratings. Furthermore, in free the cogent accord amid the variables (public ratings, liquidity, solvency and banal value), allusive assay will be used.
In adjustment for allusive assay to be done, the advisers aggregate banking statements of both media companies from years 2009- 2011. The advisers additionally aggregate the accessible ratings of these media companies that were aggregate by bazaar assay companies that anniversary media aggregation has assassin (Nielsen ratings and Kantar Media). Furthermore, the banal amount for anniversary aggregation will be gathered. Definition of Agreement Accessible Ratings Refers to media ratings issued by AGB Nielsen and Kantar Media bazaar assay firms in the Philippines that amount the accountable corporations’ all-embracing television eyewitness ratings.
Chapter 2 REVIEW OF RELATED LITERATURE This affiliate presented abstract reviews accompanying to the study. The area presents the autograph of altered personalities both adopted and bounded conducted by the proponents during their assay which accept been benign to the study. It involves advertence abstracts and abundant facts declared by few bodies and avant-garde in the acreage of advance that will serve as the foundation for allocation out and analytic problems that may be encountered in the development of the proposed study.
Literature and studies presented in this abstraction independent information, concepts, and allegation that were accessory and applicable for the alternative and development of the abstract framework of the study. Synthesis was additionally created based from the aggregate advice and facts in abstract and studies. Accompanying Abstract Accessible relations is now accustomed as an important apparatus of administration in production, distribution, and finance. “To accept the bodies in your ommunity anticipate able-bodied of you and your company, to win a admeasurement of accepting on the allotment of assertive appropriate publics, and lastly, as you devoutly hope, to accretion some amount of acceptance on the allotment of the accepted public. ” is what media companies should do to accretion bigger and added able relations with the public. Accompanying studies According to a book of Romeo P. Virtusio advantaged “How to accomplish it in PR: PR Veterans Acquaint Their Stories (2007),” Accessible Relations has a cogent aftereffect on Accessible ratings additionally accepted as media ratings.
In this commodity the columnist emphasized that Accessible Relations is a cogent asset to a company’s Accessible Ratings. The commodity additionally showed that there are continued run relationships amid the two, both anon affects anniversary alternative progressively. A abstraction conducted by a accumulation of accepting from De La Salle University Taft advantaged “Public Relations Firms in the Philippines and Their Activity Aeon (2009),” explained that PR bears appropriate marks for a company’s activity as “failures” and “survivors. The abstraction mentioned that Accessible Ratings can actively affect a company’s acclimatization or administration profile, vision, applicant management, banking management, preferences for innovation, and risk- demography propensity. Accessible Relation firms appropriately accumulate clip with the activating bazaar and alternative armament to admit the date of abatement which can activate their demise, as in the case of asleep firms, and beacon able-bodied through the accepted alien environment/ public. This abstraction additionally abundant added the absolute furnishings of Accessible Ratings to companies. The operating relations firms are the survivors.
They accumulate clip with the activating bazaar and alternative armament in the accepted alien environment, They accumulate beside of their authoritative activity aeon by agency of authoritative blueprints for updates, absorption in cultural acclimatization and accurate appliance of abstruse changes. Adaptation through alternative is resorted to by the firms, so that alignment with the actual satisfactory if not accomplished business achievement can be attained, to assure themselves of best activity cycle. It is in this attention that the account of the “Stewardship Theory” in administration could be tested.
The firms survive on the backbone of their organization, systems and structures and competencies alone, which can prolong their activity cycle. But alike the adept appliance of avant-garde administration acclimatization and well- advised strategy, which combines ambitious acclimatization and stewardship, the resultant business achievement still serve as a cogent account of their activity cycle. The “failed” firms are those whose administration took for accepted or abandoned the capital requirements for a advantageous and able-bodied business concern.
Deviations from the factors of ambitious acclimatization and stewardship, and ascendancy of elements in the centralized and alien environments, about advance to failures. An commodity accounting by Oscar S. Villadolid emphasized that in Accessible Relations, alive the ability of the market, the set of behavior and the amount systems, traditions and means of accomplishing things, is what makes a action for acceptable PR added effective. Accumulation Media companies will never get aerial media ratings if they do not do this. Synthesis
The studies and accessories presented are carefully accompanying to the accepted abstraction because the altered variables used. The primary focus was to actuate the relationships amid Accessible ratings additionally accepted as media ratings and the accumulation media companies’ banking condition. The studies presented adjourned the cogent accord amid accessible relations and accessible ratings. This helped in analytical facts that are applicable advice to the achievement of the study. Affiliate 3 RESEARCH METHDOLOGY This affiliate discusses the address by which the abstraction was conducted.
The aboriginal allocation shows the assay architecture and the purpose of appliance such design. The additional allocation discusses the antecedent of abstracts and the third allocation tells about the adjustment of abstracts analysis. It additionally discusses the means in which accordant abstracts bare for the assay was calm and treated. Assay Architecture This assay cardboard will appraise the accord of accessible ratings and accumulation media companies begin in the Philippines in agreement of their advantage ratios mainly absorption on the companies’ acknowledgment on assets, acknowledgment on disinterestedness and acknowledgment on investments for the years 2009 to 2011.
The abstraction will additionally focus on the companies’ banking action that would advice appraise their achievement in agreement of solvency, clamminess and banal value. The abstraction will use anecdotic assay architecture in adjustment to assay the accord of called accumulation media companies in the Philippines. Likewise, the correlational assay architecture will be acclimated to actuate the appulse of accessible ratings on the variables that were presented for the years 2009 to 2011. Respondents of the Abstraction The capacity of the abstraction would be the accumulation media companies accurately ABS-CBN and GMA Arrangement that are listed beneath the Philippines banal market.
Locale of the Abstraction The abstraction will be conducted in the Philippines accurately in Manila area the capacity are currently situated. Assay Tools and Instruments The abstracts that will be acclimated for this abstraction will be the accessible ratings acquaint by the bazaar assay companies assassin to appraise the ratings of ABS-CBN and GMA Network. Likewise, it shall use accessory abstracts such as Banking Account and Banal bazaar performance. In adjustment to appraise the accord amid the variables mentioned, the advisers will accumulate the Banking Statements of these media companies for the years 2009 to 2011.
Data Acquisition Procedure The accumulation media companies’ abstracts about advantage arrangement and banking action will be aggregate through the use of advice and communications technology by surfing the internet and researching through all-embracing web. In addition, alternative abstracts that will be acclimated in this abstraction will be calm through the references advancing from the Library of the De La Salle University amid at Taft mostly in the Accepted accumulating and Periodical section. The advisers will additionally use accessory abstracts accumulating address in acquisition advice about the study.
Secondary abstracts will be acquired from account articles, manual/handbook and magazines as able-bodied as in the altered educational, authoritative and authoritative websites for some accompanying advice about accessible ratings and accumulation media companies. Accessory abstracts will additionally be acquired from accompanying studies conducted for bookish purposes. Abstracts Assay and Interpretation The advisers will assay the abstracts through the use of altered methods for research. To analysis the accord amid the accumulation media companies’ accessible ratings, advantage arrangement and banking condition, the correlational assay architecture will be used.
Moreover, the corruption assay architecture will be acclimated to assay and analyze the banking statements of the media companies and their corresponding accessible ratings for the years 2009 to 2011. Anecdotic architecture was additionally acclimated in the study. Alternation analyses will be done to actuate if cogent accord amid the variables acclimated in the abstraction is present. The backbone of the accord amid the capricious will be interpreted appliance the afterward alternation equivalents: Table 1 Interpretation of Alternation Coefficient Values Alternation Coefficient Amount |Interpretation | |0 to 0. 10 |No alternation | |. 11 to . 30 |Weak alternation | |. 31 to . 50 |Moderate alternation | |. 1 to . 30 |Strong alternation | |. 71 to . 99 |Very able alternation | The blueprint to be acclimated will be: [pic] Where: n= cardinal of pairs x, y are the cardinal of the variables to assessed. Bibliography Romeo Virtusio P. 2007. How to accomplish it in PR: PR Veterans acquaint their Stories. Filipino Book of Accessible Relations: 65-78. Branka Bugariska. 2013.
Measuring Media Appulse on Reputation: The Case of Telecommunication Companies in Macedonia. (available online:http://www. slideshare. net) Oscar Villadolid S, J. J Calero. 2007. How we dealt with Media. Filipino Book of Accessible Relations: 79-84. Davies, Gary et al. 2003. Corporate Reputation Management: The Key to Successful Accessible Relations and Corporate Communications. In: European Administration Account Vol. 21, No. 2, pp. 201-212, April 2003 Doorley, John and Garcia, Helio Fred. 2007. Reputation Management: The Key to Successful Accessible Relations and Corporate Communications. New York ,NY, USA: Routledge, Taylor & Francis Group.
Order a unique copy of this paper