Marketing strategies

 Macys Provide an all-embracing arbitrary of the aggregation and the product/service offerings. What is the artefact or account you will redefine or acquaint as new?  Why is it a acceptable time for the aggregation to analyze this befalling now?    What are the abbreviate appellation and continued appellation goals? Does this artefact or account abutment the aggregation Mission, Eyes and Core Values.  (Yes/No and why?  Be abiding to accommodate the aggregation mission and eyes statements in your response). *What are the risks/benefits of introducing this product/service?   Using the accustomed aggregation Macys and product/service, you will acknowledgment the afterward questions:     Who are the competitors in this space?  What are the overarching allowances they accept to action the consumer? What do they action that is altered or adorable to the consumer? What gap will you ample by alms your redefined or new artefact or service?  Using the accustomed aggregation Macys and product/service, you will acknowledgment the afterward questions:     Who is your ambition audience? What is their age demographic? What is their boilerplate socioeconomic status What are the ancestry and characteristics of your ambition audience? Where does your ambition admirers go to get their advice about articles or services? Why is it important to analysis your ambition admirers about their claimed and affairs characteristics? How has the aggregation bare to about-face in extensive their ambition admirers in ablaze of the pandemic?   Using the accustomed aggregation and product/service, you will acknowledgment the afterward questions:     Define the 4 Ps for your product/service.  How accept the 4Ps of your artefact been afflicted by the pandemic?  Provide a abundant description for each.  What promotional mix does the aggregation employ?  Do you see the elements of the promotional mix alteration as we appear out of the communicable and affairs conceivably about-face to some amount again?

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