Marketing Paper – Social Media
Write a abrupt cardboard on the use of one of the afterward amusing media accoutrement for business purposes.
Facebook, Twitter, Yelp!, 4Square, Instagram, Pinterest, Tumblr, YouTube, Google+, Groupon, Second Life, SnapChat
The cardboard should awning the following:
Show/Describe the tool: How do you use it? How continued has it been around? How abounding users/subscribers are there? Who are they? Hint: You may accept to use Business Source Premier (BSP) to analysis the apparatus in adjustment to bigger accept it as a business baton as against to a user! Note: Business Source Premier (external link) (via EBSCOhost*) provides admission to bookish business economics journals (external link) and alternative publications (external link) (Books, Case Studies, Conference Proceedings Collections, Country Reports, SWOT Analysis, Working Papers)
User benefits: Why do users/subscribers use this tool? What do they apprehend from it? Why did they about-face to it?
Monetization strategy: How do the owners/developers of the apparatus accomplish money? What does this do to the user experience? The use of it as a business tool? Hint: chase BSP or Google the apparatus and the words monetization or monetization strategy.
Marketing benefits/value: How advantageous is this apparatus acclimated all-embracing for marketing? Which industries are application it most? Which companies are application it best effectively? For what purpose (trial, awareness, desire, adherence etc.) Which industries ability account the best from application this amusing media tool? Which ones ability not acquisition it valuable?
Sample Campaigns: Describe and appearance at atomic 3 acknowledged campaigns/examples of this network’s adequacy as a business medium.
Marketing risks: What are the risks involved? How are risks amplified or fabricated greater by the technology involved, the association represented by the arrangement or the standards of behavior on the network?
Epic Fails: Provide three solid examples of business efforts that bootless on this network. What can we apprentice from them?
Conclusion: Would you acclaim use of this amusing arrangement in a cast or company’s amusing media efforts and beneath what conditions? Be specific with commendations to types of companies or articles that should as able-bodied as those that should not.
The presentation should be abbreviated in a able akin business address of no added than 10 pages, 12 point font, 1 inch margins. The address should abridge the sections aloft in an accessible to apprehend (make use of headings, bullets credibility etc.) able like a business address not an bookish paper.
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