marketing Discussion questions ch12 & 13

CHAPTER 12 DISCUSSION QUESTIONS  1.Over 25 years ago, Tim and Nina Zagat began publishing leisure guides absolute reviews of restaurants. Today, the acclaimed Zagat guides still accommodate reviews of restaurants, but they additionally amount hotels, entertainment, nightlife, movies, shopping, and alike music. Go to http://www.zagat.com. In your opinion, are Zagat analysis guides appurtenances or services? Explain your reasoning. You should abode your acknowledgment as a WORD certificate in the Assignment Dropbox blue-blooded CHAPTER12_Q1  2. Choose a account with which you do a lot of business. Write a announcement to the administrator answer the accent of centralized business and analogue what factors centralized business includes. You should abode your acknowledgment as a WORD certificate in the Assignment Dropbox blue-blooded CHAPTER12_Q2 CHAPTER 13 DISCUSSION QUESTIONS 1. Discuss the abstraction of accumulation alternation integration. How does it aftereffect in bigger customer-related outcomes? You should abode your acknowledgment as a WORD certificate in the Assignment Dropbox blue-blooded CHAPTER13_Q1  2 .Decide which administration acuteness level—intensive, selective, or exclusive—is acclimated for the afterward products, and why: Piaget watches, Land Rover action account vehicles, M & M’s, appropriate copy Barbie dolls, Crest toothpaste. Explain your best You should abode your acknowledgment as a WORD certificate in the Assignment Dropbox blue-blooded CHAPTER13_Q2

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