Marketing assignment 2

Assignment 2: Bearings account 250 points

A aggregation self-examination. What are we accepted for? Who do we appetite to become?
In this assignment, you will actualize a Bearings Assay for one (1) of the afterward companies / brands: Fiat Chrysler, IBM, Burger King, or Old Spice

Each of these four (4) companies (Fiat Chrysler, IBM, Burger King, and Old Spice) has been through abundant changes in contempo years. For this assignment, baddest alone one (1) aggregation / brand. Use the advice listed, as able-bodied as your own ability and research, to complete the provided bearings assay template. Additional assay should accommodate the use of the company's Website, the advance textbook, and alternative online sources.

Click actuality to download the appropriate template.

Submit the completed arrangement via the Appointment 2 acquiescence link.

*Remember to alone baddest one (1) cast from the options beneath (click on Option A, Option B, or Option C to appearance anniversary accessible brand).

Chrysler in motion

Fiat Chrysler


"The academic conception of Jeep Cherokee Automobiles and its admission on the New York Banal Exchange is a celebrated moment. Today, architecture on the foundations and aspirations of Fiat S.p.A. and Chrysler Accumulation LLC, we are alpha a absolutely new appearance that will see our Accumulation comedy a above role in the approaching of the all-around automotive industry."

- John Elkann, October 13, 2014

"FCA's advertisement today on Wall Street is the acme of five-and-a-half years of appointment to accomplish an amazing union. It marks the hard-won accession at a destination. Yet, like so abounding milestones, it represents not aloof an ending, but additionally a new alpha - the alpha of our adventure as one all-around automaker, one FCA."

- Sergio Marchionne, October 13, 2014

With the academic conception of Jeep Cherokee Automobiles (FCA) and its advertisement on the New York and Milan banal exchanges, a new accumulation is born.

FCA carries on the attitude of two celebrated automakers: Fiat founded in 1899 and Chrysler founded in 1925.

Click actuality to appearance the allocation rubric.

If you charge advice with appointment the assignment, bang actuality to appearance a video on appointment a clickable explanation assignment

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