Market Analysis – Sony Bravia
Sony Bravia In the Australian Exchange “Colour like No Other” Executive Summary Accession Summary: This address will bright purchases of the Sony Bravia Television in the Australian marketplace. It will allegorize advice to advance an all-embracing compassionate of the consumers affairs habits. The assay for this address includes advice sourced from the Sony website itself, interpreted and activated to the Australian Marketplace. Body Summary: The aloft allegation announce there are assorted factors affecting the Australian marketplace.
Overcoming a aloft blackmail is accessible by utilising Sony’s strengths to advance appliance in the Australian Marketplace. Conclusion/Recommendation Summary: It is bright that overtime, Sony will acquaintance a array of threats and weaknesses, that will jeopardise the success of the company. This address recommends that Sony maximises its strengths to abide creating avant-garde technology, to abide its acumen of one of Australia’s exceptional television producers. Table of Contents Executive Summary2 Introduction4 Purpose4 Authorisation4 Scope4 Background4 Ecology Scan6 Economic influences:6 Demographic influences6
Competitive influences:7 Political influences:7 Social/Cultural:8 Technological influences8 S. W. O. T analysis9 Conclusion12 Reference list14 Accession Purpose This address aims to present an authentic assay of Sony Bravia in the Australian marketplace, and to accommodate recommendations for the development of the company’s success. Authorisation This address is authorised by Anne Tonkin, TAFE SA, and accounting by Lynden Beck, a apprentice of Anne Tonkin. Scope This address relates alone to the Sony Bravia television, aural the Sony Aggregation and attempts to draw links to added development of compassionate the Australian bazaar place.
Background In 1944, Mr. Akio Morita, an administrator in the Japanese Navy formed with Mr. Masaru Ibuka, on a aggressive assignment designing calefaction gluttonous missiles. After World War II, Morita and Ibuka maintained their friendship, and founded the accumulated cast accepted as Sony. Sony was created on the aggregate acceptance that it could actualize account from acuteness and accomplish them a reality. The capital algid of Sony was to actualize avant-garde articles that would accelerate their customers. Sony is now one of the world’s arch producers of home ball systems with aloft interests in chump electronics.
Today, Sony has a eyes to bless activity that is bidding through advertisements. A eyes articulates the focus and administration of an organisation. Sony’s eyes states: “Creativity is our essence, we booty chances, we beat expectations, we advice dreamers’ dream”. This account expresses Sony’s appetite to amuse their customers. Sony focuses on carrying a affluence acquaintance which can alone be accomplished through their product. Sony Bazaar Assay Ecology Scan Economic influences: * The Banking Crisis of 2007- 08, is advised by abounding economists to be the affliction banking crisis aback the Great Depression of the 20th Century.
The aftereffect of the crisis on Australia has been appreciably beneath than in abounding alternative countries, about the furnishings on households are still present today. The Banking Crisis bargain the assets of Australia by about 10% by March 2009. Furthermore, the Australian chump is accepted to save 21% added of its assets during 2012-13. The Australian abridgement predicted beneath acceptable to acquirement affluence items, such as a Sony Bravia television. * The ‘Household Assistance Package’ alien by the Federal government in May 2012, is a key allotment of the apple-pie activity approaching plan.
This Government subsidy is advised to accommodate banking abutment to the average chic Australian householders in the accession of the Carbon tax. Demographic influences * The demographic of the citizenry consists of consumers who seek a exceptional product. The demographic of Bravia owners are, due to its pricing, of a college socioeconomic accumulation causing the Bravia to be apparent as a cachet symbol. Sony Bravia offers ‘Colour like No Other’, implying exclusivity. * Sony Bravia’s archetypal ambition admirers are consumers who are acquainted of the company’s actual sources and sustainability policies, as able-bodied as their not-for-profit assignment in the community.
Competitive influences: * Samsung, LG and Panasonic are acclaimed competitors of Sony. Each alms agnate applications on televisions. Accordingly companies charge attempt with chump service; this includes assurance lengths, backup guarantees, alert adjustment or replacement, to authorize loyal customers. * Whilst cheaper televisions accept beneath appearance they still address to consumers due to the low prices, putting burden on the beyond companies to attempt for sales. Political influences: * The accession of ‘Minimum wage’ has afflicted the all-embracing mployees of Sony alive in diaphoresis shops or factories, due to the access of the minimum allowance Sony will accept to pay added taxes. In addition, Sony charge access prices of articles to advance a assertive accumulation rate. * Sony ample awning televisions amount 30% added in China than they do in Australia. Tariffs on the access of Sony articles bogus in China which again access in Australia advice with aggrandized prices. Social/Cultural: * Sony puts accurate accent on the cultural attributes of its consumers. Sony is a exceptional artefact with exceptional prices, and is accordingly apparent as a cachet attribute amidst eastern and western cultures.
Generally, alone affluent Australians can allow a Sony Bravia. * Today’s ability places added amount on acquaintance rather than acquisitive possessions. Sony Bravia overcomes this admiration by creating an acquaintance that offers ‘Colour like No Other’. This television offers both an experience, and a possession. Technological influences * Technology is rapidly advancing; causing cyberbanking articles to be out anachronous regularly. Sony charge be avant-garde with its articles to advance its aggressive edge. LED televisions abide of a affectation that uses LED backlighting instead of the algid cathode beaming backlighting acclimated by LCD televisions.
LED televisions abate activity consumption, aftermath bigger adverse in accuracy and a greater colour range. * As 3D articles are acceptable added accepted at homes Sony intends to access sales of 3D televisions, by 50% of their corresponding television distributions by 2012. S. W. O. T assay A S. W. O. T assay is a apparatus acclimated to assay the centralized and alien factors affecting a company. It is one of the best frequently acclimated business assay and controlling tools. In this report, a S. W. O. T assay will be acclimated to appraise the strengths, weaknesses, opportunities and threats of Sony Australia.
Strengths | Weaknesses | Opportunities | Threats | Creative bolt phrase: ‘Colour like no other’. | Aerial amount can avert buyers. (smaller ambition audience)| Strong accumulated cast Sony can be articular for abounding things. | Ecology concerns, aerial amount in active cyberbanking products. | Strong cachet symbol, Sony is a exceptional product, and a affluence item. | Due to adulterated wiring, the Sony Bravia was recalled amid 2007-08| Age of technology, televisions accept arise from actuality a affluence to a domiciliary necessity. | Artefact confusion. Consumers clumsy to differentiate brands. | Technologically advanced.
The Bravia television with aerial resolution 4 times any alternative HD T. Vs| Sony clumsy to accommodate exceptional chump service, due to aerial cartage visiting store. | Sony strives to apply assorted bodies to ensure the aggregation achieves addition and a advanced ambit of skills. | Emphases on adventures rather than acquisitive objects, such as big-ticket televisions. | Artefact features: ‘Your Presence is Needed’ app, which allows the TV to about-face off already it senses the eyewitness has left. | Sony Bravia is not broadcast into food such as K-Mart and Big-W. Creating beneath actuation buyers. Changing Technologies Sony is advance in convalescent 3D capabilities and added acute TV apps. | Global Banking crisis. The Australian chump is accepted to save 21% added of its assets during 2012-13. | Sony’s captivation in the association and its accord in alms work. | Fewer adverts on Australian television| Sony Foundation Australia is a not-for-profit accommodating organisation. | Carbon tax beneath money for Australian buyers to absorb on aerial affection televisions. | Sony is able to baby for the Carbon tax through apps that save electricity. | Hard for non-technological bodies to uses due to all-encompassing applications. Sony supports abounding initiatives that abate decay and degradation| Charge acquaint online if clumsy the Sony cast may abatement behind. | A aloft blackmail for Sony is the ecology apropos apropos cyberbanking products. Current amusing ethics abode accent on advancement sustainability. Sony focusses on convalescent the activity ability of their articles by the use of the ‘Minimum Activity Performance Standards’ and ‘Energy Rating’ labels which arise on every cyberbanking item. These advice barter consumers accept added able accessories and save money on active the products.
Sony Australia is enabling and auspicious Australian consumers to recycle batteries. Batteries calm are transported and recycled in a safe, ecology manner. Valuable abstracts such as cadmium, nickel, iron, azure and advance are reclaimed, and are reused as raw abstracts . Additionally, Sony has created assorted applications on televisions to save electricity. Motion sensors about-face off the aback awning back the eyewitness leaves the room. In advantageous ecology threats faced by Sony, the three strengths listed aloft advance the adequacy to affected perceived threats.
Conclusion This address has analysed the brand, Sony, and in extension, the Sony Bravia product. This address illustrated Political, Social/Cultural, Technological, Economic, Demographic, and Aggressive factors that access success in the Australian marketplace. A S. W. O. T assay declared the company’s strengths, weaknesses, threats and opportunities. It is recommended that Sony maximises its strengths to abide creating avant-garde technology, to abide its acumen of one of Australia’s exceptional television producers. Reference account * Commonwealth Australia. (2010).
The E3 Program – Convalescent Our Activity Efficiency. Available: http://www. energyrating. gov. au/. Last accessed 26/03/13. * Elliott, M. (Nov. 13, 2006). Akio Morita & Masaru Ibuka. Available: http://www. time. com/time/magazine/article/0,9171,1554986,00. html. Last accessed 25/03/13. * Fung, D . (October 13, 2011). Sony Bravia 40-inch TV models could explode, melt. Available: http://www. cnet. com. au/three-sony-bravia-40-inch-tv-models-could-explode-melt-339324229. htm. Last accessed 14th March 2013. * Hales, S. (May 2010). Sony settles into the exceptional bazaar with 2012 Bravia range.
Available: http://www. connectedaustralia. com/News/BreakingNews/tabid/119/ArticleId/7190/Sony-settles-into-the-premium-market-with-2012-Bravia-range. aspx? dnnprintmode=true&mid. Last accessed 14th March 2013. * ING DIRECT. (January 2013). Year of the Saver. Available: http://blog. ingdirect. com. au/2013/02/28/the-year-of-the-saver/. Last accessed 20/03/13. * Make. Believe . (January 2013). Our Eyes . Available: http://www. sony. com. au/article/300251/section/sonycompanyoutline. Last accessed 20/03/13.. * Queensland Government . (24 November 2012). Swot Assay . Available:
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