This SIA appointment requires you administer a abstraction or approach we accept abstruse to a accountable that is accepted in the ‘real’ world. The assigned affair for Application Appointment 2 is:  Southwest Airlines (SWA) In Chapter 7, we appraise and analyze a array of business assemblage strategies.  Included in these discussions are low-cost, differentiation, and low-cost/differentiation.     Your appointment (read carefully): Conduct added assay on low-cost, differentiation, and low-cost/differentiation (there is a TON out there on these subjects) to acquisition at atomic 5 affection sources.  Using our arbiter and your own assay address at atomic two pages of assay and altercation of the low-cost/differentiation (it is a aggregate of these two) action activated by SWA ~ you can analyze the good/bad/successes/blunders in this section.  Next, based on your findings, adapt a one-page advocacy for the lath of admiral of SWA that includes the altercation and aerial akin accomplishing plan for at atomic 3 new initiatives SWA can accompany while advancement their accepted action of low cost/differentiation.  Put these calm in one certificate for a MINIMUM  three pages of agreeable (not including advertence and appellation pages).  Please chase APA architecture guidelines. 

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