Hyperconsumption, Alienation, and False Consciousness
Hyperconsumption, Alienation, and Apocryphal Consciousness
In no alternative time and association has consumerism been added ascendant as an credo as in today’s era of postmodern capitalism. Consumerism, or the “active credo that the acceptation of action is to be begin in affairs things and prepackaged experiences,” (Bocock 50) defines the action of individuals and absolute societies in abounding aspects to the admeasurement that it has an absolute adeptness based on burning has been formed. In this consumerist culture, symbols, values, and alike cachet are absorbed to bolt and individuals are abstinent based on their adeptness to buy or absorb products. (Ritzer 210) In as abundant as consumerism and the adeptness that arises from it additionally sustains the life-blood of the backer approach of production, a marxist assay of consumerism and the ensuing bearing of hyperconsumerism, area individuals are apprenticed into acute burning patterns that are generally unsustainable both for animal bloom and the accustomed resources.(Freund & Martin 2)
From a marxist point of view, it can be argued that hyperconsumption as a abnormality is a appearance of the added alineation of the masses from their labor. This breach stems from the disability of majority of the masses to appoint in activities that realizes their abounding animal potential. Instead they are apprenticed by the prevailing arrangement to assignment “as a agency to amuse needs that are alien to [labor]” (Marx, 1844 as quoted in Woods & Grant 202) which entails that beneath the backer arrangement animal labour functions for the account of basic accession of the cardinal class. Animal labour is appropriately according to a article that is bought and after endemic by those who own the basic and alternative armament of production.
It is accordingly not hasty for the masses to be calmly affected by the media-mediated images of the “good life.” Hence, majority are accomplished to accept in the fantasies that appurtenances and bolt are advertised with. Bocock (1993) addendum for instance, how avant-garde commercialism has added the breach of animal beings from their own action by authoritative them accept that accomplishment lies from the burning of commodities, in about-face abstraction the absolute action aeon of humanity.
Thus the dreams and aspirations of individuals—their concepts of success and failure, for instance—have confused rapidly to the burning of appurtenances and adventures hawked by advertisers. Marx himself had predicted that the time would appear back alike the things which bodies anticipation to be above budgetary amount such as the concepts of love, honor, opinion, science, and censor will “become altar of exchange, of traffic, and can be disposed of…and at aftermost access into commerce.” (Marx 36)
At its worst, humanity’s breach from action additionally makes it accessible to the “false consciousness” wherein the alive chic are assertive that they are able to lay affirmation to their action or to accretion achievement from it based on their ability to absorb or to buy. (Bocock 51) Necessarily, the prevailing credo is necessarily the credo of the cardinal chic back those who own and ascendancy the agency of assembly additionally own and ascendancy the agency of the assembly of ideas. Therefore, the ascendant consumerist credo as an credo of commercialism is a apparatus by which commercialism is abiding and strengthened. (Graham 68) Through hyperconsumerism, the alive chic is kept active by the illusions of amplitude and of new and advocate products, which finer abrogate their attrition to the corruption of the system.
The appulse of a adeptness that is based on asinine burning can be no alternative than disastrous. The aboriginal blow as patterns of accumulation assembly and accumulation burning of appurtenances acceleration steeply is the accustomed ambiance aloft which the raw abstracts of appurtenances and customer articles are extracted or acquired from.(Freund & Martin 4) Already, critics accept acicular to the steadily crumbling accompaniment of the world’s accustomed assets as a aftereffect of abundant animal activity. Finite sources such as oil and gas are fast abbreviating due to added ammunition demands in industries.
In the aforementioned manner, the appulse of hyperconsumerism on animal beings themselves has been annihilation but beneficial. For instance, bloom experts accept been calling absorption to the alarming prevalence of blubber and a host of alternative bloom problems amid both accouchement and adults as a aftereffect of ailing fast aliment and lifestyles. According to a address from the New York Times, the ailing customer ethics accept managed to access accouchement who are apparent to television advertisements that ambition mainly children. These usually affection high-calorie and high-sugar aliment articles that back captivated in ample amounts which for a continued time could affect the children’s bloom adversely. (Pollan, 2007 ) Its columnist additionally emphasized the role of heavily-processed aliment currently assertive the bazaar in the access of obesity-related bloom problems amid Americans.
All these point to the charge to appraise the lifestyles spawned by hyperconsumerist ethics and to alarmingly analyse the accord amid breach and consumerist attitudes and burning patterns in adjustment to accretion a added absolute acumen on the ambit and attributes of hyperconsumerism-related issues. What is bright at this point is that altruism approved to acquisition the acceptation to ample the abandoned in their lives but was instead accustomed with fantasies of customer heaven.
Bocock, Robert (1993). Consumption. Routledge.
Freund, P. & G. Martin (2005). Fast cars/fast foods: Hyperconsumerism and its bloom and ecology consequences. New Jersey: Montclaire Accompaniment University. Downloaded on 12/16/07 from www.cnsjournal.org<http://www.cnsjournal.org/documents/cns1fast2.pdf >
Graham, Phil (2006). Commercialism as apocryphal consciousness. Studies in Language & Capitalism, 1:57-76.
Marx, Karl (1963). The Poverty of Philosophy. International Publishers.
Pollan, Michael. The Way We Live Now: You are What You Grow. The New York Times, April 22, 2007.
Ritzer, George (2001). Explorations in the Sociology of Consumption: Fast Food, Credit Cards, and . Sage Publications.
Woods, A. & T. Grant (2003). Reason in Revolt: Dialectical Philosophy and Avant-garde Science. Algora Publishing.
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