Findings, Conclusions, Recommendations and Scope for Further Research

Chapter –VI FINDINGS, CONCLUSIONS, RECOMMENDATIONS AND SCOPE FOR FURTHER RESEARCH This analysis was ample based, involving multi dimensional abstraction of all accessible factors influencing the Claimed Bazaar in accustomed and Baby Car Bazaar in particular. There are actual important allegation accompanying to access of socio-economic issues of Indian average class, infrastructural issues like development of roads, government policies, amount and amount of alive and advancement the car etc. Performance of Tata Motors Nano car, which is the aboriginal car, in the baby car segment, and was positioned to accommodated the claim of a spatial articulation of Indian client was additionally brash extensively. 6. 1 Allegation and Abstracts Above allegation and abstracts fatigued from the abstraction are listed beneath -1. 71 percent of respondents accept apparent their another appear low agent accommodation cars to get college ammunition efficiency. It shows that in approaching alone cars giving college ammunition ability will be adopted by Indian consumers. . 73percent of the respondents accept apparent their another adjoin baby cars as due to added cartage and bottleneck on roads. As agent citizenry is accretion continuously and admeasurement of burghal anchorage started actualization narrow, it can be assured that baby cars will prove adequate in the future. 3. 74 percent of respondents accept apparent their another appear baby cars due to parking accessibility of roads. In cities due to astounding access in cardinal of vehicles, parking is proving to be a big problem. Parking of baby cars is a bit accessible and therefore, in approaching bodies are adequate to accept baby cars. 210 4. In contempo accomplished car manufacturers accept launched a cardinal of models of baby cars with commensurable appearance of big cars, appropriately baby car owners can now adore all these appearance in baby cars also. In all 73 percent of respondents accept bidding their beatitude due to this acumen accustomed the acquirement of baby car. 5. In India still claimed disposable assets of majority of acknowledging is not so aerial that they can allow to buy a big car and therefore, 71 percent of the absolute respondents accept bidding their assessment that their disposable assets admittance them to buy alone a baby car and appropriately baby cars are activity to be adequate in Indian car market. 6. In India due to access in articulacy amount and additionally admiration to advance a adequate activity accept induced the bodies to beam baby ancestors norm, which can calmly be accommodated in baby cars, the of best bodies is, therefore, alive appear baby cars. 0 percent of absolute respondents accept bidding the appearance that baby car is adequate for them as they accept baby family. 7. 70 percent of the absolute respondents accept bidding their assessment that they accept the baby cars as adjustment ability is accessible calmly and abutting to their aperture for the adjustment of the same. 8. In accomplished few years the cardinal and allotment of women in application is accretion staidly. Such women agent prefers the baby cars due to array of reasons. 76 percent of the absolute respondents accept bidding their acceding to the actuality that added women application has addition the auction of baby cars. As this trend is activity to persist, the approaching of baby car is bright. 9. Added affluence and accessible availability of loans and accounts accessories accept led to abounding two wheeler users to buy their aboriginal car which is commonly a baby car. This has fabricated the baby cars adequate in Indian car market. 78 percent of absolute respondents accept accustomed this fact. 10. In accomplished few years burghal as able-bodied as rural affluence has increased. This has added the trend of urbanization. This in about-face induces the bodies to buy 211 ars. In all 77 percent respondents are of the assessment that growing burghal citizenry has addition the bazaar of baby cars in India. 11. In accomplished one decade a abnormality advance has taken abode in the alley network. This has induced the auction of baby cars in India. 81 percent of the absolute respondents are of the assessment that bigger altitude of anchorage alike in baby cities accept led to access in appeal of baby cars. 12. Government of India has formulated such behavior which activate the auction of baby cars. 2 percent of absolute respondents are of the assessment that favorable government action has addition the auction of baby cars. 13. Amount of the cars as able-bodied amount of spares, genitalia and basic additionally administer the best of a car. Commonly amount of baby cars as able-bodied amount of spares, genitalia and apparatus are analogously low and affordable. Therefore, bodies accept to buy baby cars. This actuality was accustomed by 74 percent of the absolute respondents. Appropriately it appears that baby cars are activity to be adequate in Indian market. 14. The amount of adjustment and aliment is analogously actual low in case of baby cars. This additionally charcoal one of the considerations in basic the accommodation to buy a car. 83 percent of the absolute respondents are of the assessment that lower amount of adjustment and aliment has afflicted their accommodation to buy a baby car. 15. Government levies taxes on baby cars by low amount and amount of allowance of baby cars is additionally actual low as analyze to big cars which are college priced, accordingly ample cardinal of bodies opts for acquirement of baby cars. A majority (68%) of the respondents accept apparent their acceding appear this. 16. About 3/4th of the absolute respondents are of the assessment that baby cars are still adopted best of Indian consumers therefore, it can be assured that baby cars will be adequate in Indian car market. 17. 77 percent of the respondents are of the assessment that consistently ascent costs of inputs and ammunition prices will accord to the sustainability of baby cars. 18. Baby cars prove adequate to accommodated the ancestors needs of Indian average chic and therefore, baby cars abide adopted best of Indian average class. 212 This actuality was accustomed by 82 percent of the absolute respondents. Therefore it can be assured cautiously that baby cars are activity to be adequate in Indian car market. 19. Over the years a cachet alertness has developed amid Indian average chic and to accomplish this charge they accept to buy baby car as best of them can not allow to buy a big car. Therefore, baby cars abide a adopted best of Indian average class. 82 percent of the absolute respondents accept accustomed this appearance and accordingly it can be assured that baby cars will be adequate in Indian auto sector. 20. Indian average chic customer is affairs a car for either as a call or for comfort. The banking coercion accordingly does not admittance him to accept the affluence of expensive, out of ability big cars. 82 percent of the absolute respondents of this abstraction are of the aforementioned opinion. Looking to ample abject of average chic citizenry in India, it can cautiously be assured that baby cars are activity to be adequate in Indian car market. 21. Parking of cars at abode is proving a difficult hypothesis now-a-days. Indian average chic resides commonly in bunched houses, parking amplitude is in these houses is bound or non existent. In such altitude Indian average chic finds it is added adequate with baby cars. 83 percent of the absolute respondents accustomed this actuality and accustomed that the parking accessibility at abode induces average chic to buy a baby car. Appropriately it is assured that baby car will be adequate in Indian car market. 22. Ancestors and associate burden about plays an important role in authoritative affairs accommodation of a agent . In case of Indian average chic this burden induces them to buy baby car. 68 percent of the absolute respondents were of the assessment that this burden nduces the Indian average chic to buy the baby cars. Therefore, baby cars will abide a adopted best of Indian average class. 213 23. Alive women in accustomed and from average chic in accurate accept to buy a baby car due to alive and parking comforts offered by such cars. Therefore, baby car is a adopted best of Indian Average chic alive women. About 84 percent of absolute respondents accept accustomed this fact. As the cardinal of average chic women advisers is on access continuously, it can be assured that baby cars will sustain in the Indian auto sector. 4. The focus of accustomed average chic families is added on spending and adequate life. Their claimed disposable assets has additionally added substantially. The admiration to advance a conferrable activity is affective them to buy a car, and with the banking coercion added afresh about it is baby car. Therefore, acceptance of baby cars is increasing. 80 percent of respondents accept apparent their acceding that admiration to advance adequate activity amid average chic will accord to the sustainability of baby cars. 25. Of backward Indian average chic has become cachet conscious. One of the simple means to display the cachet alertness is to buy a car. Therefore, added and added average chic bodies are embarking aloft the accommodation to buy a car. This actuality is activity to accord to the sustainability of baby cars in Indian auto sector. 83 percent of the absolute surveyed respondents accept bidding their acceding to this. 26. Cardinal of average chic bodies is on connected accretion in Indian, back baby car is a adopted best of this segment, it can be assured that baby car will sustain in Indian market. This appearance has been accustomed by 81 percent of the absolute respondents. 7. A actual baby car launched by Tata Motors is not adequate in Indian auto breadth as 82 percent of the respondents accept bidding their assessment adjoin Nano it is perceived as not safe and stable. 28. Tata Motors Nano is not adopted by Indian consumers in animosity of actuality low amount and added ammunition efficient, as about 97 percent of the respondents accept 214 bidding their acceding to this. Appropriately amount of car and ammunition ability of it, are not alone the factors taken into application by Indian consumers while authoritative acquirement accommodation for cars. Their decisions are absolute by another factors additionally like safety, features, alive comfort, status, convenience, etc. 29. Nano is not alike adopted by Indian consumers as adequate for “” Alone for Burghal use” car.. 91 percent of the respondents accept bidding this view. 30. Nano is not a adopted best of Indian consumers, neither as a aboriginal car nor as a added or added car. 88 percent of respondents accept abandon it as their best as a aboriginal car and 93 percent of respondents accept abandon it as their best as added or added car. 31. Tata Motors Nano car was positioned as a bigger another for two wheeler. However those who are application two wheelers for their claimed and ancestors use and can allow to buy at atomic a baby car are additionally accepting averseness in affairs Nano. 93 percent of the respondents accept that they would not like Nano to booty out their ancestors instead of scooter or a motor bike. Appropriately it can be assured that Tata Motors Nano has absent it’s antecedent agreeableness and advertising created in Indian car market. 32 Out of the absolute surveyed respondents (1500) , 1271 respondents accept accustomed that they are application baby car ,remaining of respondents said they are not application a baby car. This implies that Indian car bazaar arena is still bedeviled by baby car. 33. 79 percent of the respondents those application baby car accept bidding their achievement with a baby car. Actual 21 percent of respondents were not annoyed by with the baby car. This actual aerial achievement akin with the users, is bright adumbration of sustainability of baby car in Indian market. 34. 83 percent of the absolute respondents accept accustomed that they would like to acclaim the car currently actuality acclimated by them to the -to-be buyers. This afresh shows that best of the car users are annoyed with their 215 present car, whether big or small, and they would like to acclaim the aforementioned to the -to-be buyers. This abstraction has already accustomed the actuality that the auction of baby car is dominating, this acknowledgment added abutment the sustainability of baby car in Indian market. 35. This abstraction additionally reveals that 73 percent of the respondents accept bidding their assessment that baby car will be the adopted best of Indian Average Chic and will sustain in Indian car market. 6. RECOMMENDATIONDS AND SUGGESTIONS For this abstraction the check was so brash to get a bright abstraction about the preferences, choices, socio- bread-and-butter issues, banking constraints, influencing agency of government accomplishments and policies, customer profiles etc. Back the abstraction covers absorption of all pale holders of Indian auto sector, the recommendations are aggregate beneath the following• Recommendations for the car and auto basic manufactures. • Recommendations for auto accounts organizations. • Recommendations for action planners- • Recommendations for -to-be car buyers. One important award advancing out of this study, which can change decidedly the dynamics of Indian business, is about-face in the customer profile. Though the urbanization is demography abode at a actual aerial rate, it is the burning of Rural India which is accretion at faster amount afresh Burghal India. There for the recommendations for the base of about-face in customer contour are aggregate together, for the four segments of pale holders as defined above. 216 6. 2. 1 Recommendations for the car and auto basic manufactures1. The ammunition ability is one of the prime apropos of the car users and accordingly it is recommended that the approaching car agent designee should be based on ammunition ability and agenda on aerial horse power. 2. The availability of adjustment ability is accepting access on affairs decision, and accordingly it is recommended that the car architect should abode this claim afore introducing any aerial technology based models of baby cars for Indian market. 3. The abstraction reveals that the baby car is adopted by alive women. Introduction of some about-face of the car models accepting “Women affable accessories” will allure the women customers. 4. The amount of the added genitalia is of affair of car users. To addition the auction of their artefact it is appropriate that the auto basic manufacturers, accessible their banker networks and account outlets to accommodated customer’s requirements directly. This is already in convenance for car batteries, tyers etc. The Auto electrical articulation can additionally use this. 5. The abstraction reveals that there is about-face in customer profile. The customer in he rural breadth is accepting added stakes in consumption. Currently the car designs are for the burghal users. It is recommended that to booty advantage of this about-face some about-face of car models can be brash to allure rural customers. 6. The Tata Motors Nano car is accepting low amount and ammunition able engine, but as the abstraction reveals it is not accustomed by consumers due to assorted issues like safety, durability, not adequate for continued ambit biking etc. It is recommended that car accomplish should booty a agenda of this in designing the approaching models. They are brash to conduct the all-encompassing analysis of consumers, particularly, of Nano users, that why a baby car launched in Indian car bazaar with a big fan book could not analeptic and absent its agreeableness in a actual abbreviate p of time, so that they can animate Nano as per expectations of accessible and can accomplish it a abundant success in Indian car market. 217 7. Although 79 percent of the baby car users accept bidding their achievement with the baby car actuality acclimated by them, but 19 percent of the respondents accept additionally bidding their annoyance with the baby car which can not be termed as bush from any yardstick. Small car manufacturers are brash to advance a adequate apparatus to analyze such annoyance and charge booty accurate accomplish to affected their dissatisfaction. 6. 2. 2 i. Recommendations for auto accounts organizations. One of the allegation of the abstraction is that costs of car acquirement is key disciplinarian of auto industry. In the discussions it is acquainted that, as the disposable assets is low in the alpha of the career and increases with the passes of time the antecedent Equated Account Installments (EMIs) are accepted abundant and crushing on the purchasers. ii. It is therefore, recommended that auto accounts companies can accept a archetypal of costs in which account acquittal in the antecedent aeon can be low, with a bit-by-bit access afterwards. 6. 2. 3 Recommendations for government and action planners(i) The consistently accretion ammunition prices on the one duke abutment the best of baby car but on the another duke the amount acquainted customer may stop alive from two wheelers to car. The government, therefore, can booty adequate action accommodation to account the appulse of added ammunition amount by abridgement of another taxes and duties on fuel. ii) The abstraction reveals the affair of the parking and cartage bottleneck on roads. It is recommended that “Town Planers” and action makers in the government should appropriately abode these problems. Looking to the curtailment of parking breadth in the burghal afterward solutions can be considered(a) Accouterment high-rise parking setups with lifts. 218 (b) Parking plazas out ancillary city, with accelerated carriage arrangement connectivity to business areas. (c) Authoritative it binding to use roof acme for parking, like basement is acclimated of high-rise buildings. (d) The cartage bottleneck on road, abnormally in cities, is about because of non adherence to the alive conduct by users. The cartage administration system, accordingly charge to be fabricated added efficient, alive and accountable. (iii) To added addition auto sector, added reforms in this breadth are required, Back the Auto Action appear in 2002, is already added afresh a decade old a alive accumulation of experts should be asked to appear out a new action anatomy work, demography into application the accustomed cachet and challenges. 6. 2. 4 Recommendations for -to-be car buyers. (i) From this abstraction one actuality has appear out acutely that, currently abounding models with abounding variances in anniversary model, are accessible for a buyer. It is accordingly recommended that in selecting a car the client should anxiously appraise the abstruse specifications, and match, the aforementioned with his needs. (ii) There are altered schemes with altered auto accounts organizations. With a accurate abstraction of the schemes accessible at the time of car purchase, abundant extenuative in car costs can be obtained. (iii) Tata Motors Nano car is not advantaged by majority of the respondents, due to their perceptions, accompanying to safety, stability, cachet attribute etc. However the architect is continuously alive to adjust these concerns. For the buyers accepting low disposable income, it is accordingly recommended that at atomic because the actual low amount of this car, the accustomed archetypal accessible at the time of acquirement can be already afresh technically evaluated (iv) The government behavior for aegis of ambiance are additionally influencing the agent blazon and the ammunition acclimated in a car. It is accordingly 219 recommended that client should baddest a archetypal which is accepting affected technology engine. 6. 2. 5 ESPECIAL RECOMMENDATIONS ON THE BASIS OF SHIFT IN CONSUMER PROFILEThis abstraction reveals the actuality that the ‘Rural Market’ of India is growing added rapidly afresh ‘Urban Market’. The acumen of car accomplishment industry as able-bodied as action planers with the government in India has advised car as a article for burghal population. This analyze in the customer contour if taken into austere application can advance to afterward recommendations6. 2. 5. 1Recommendations for the car manufacturesi. The autogenous architecture of the cars for the approaching models can be reviewed, and new models or at atomic some variants of new models can accept appearance adequate for rural buyer. To accord examples the continued advanced bench of awakening models can be reintroduced, the accommodation of petrol catchbasin can be added etc. ii. The topographic claim of rural breadth can be advised for abstruse specifications, of the cars e. g. caster size, alley approval etc. to accomplish it added adequate in rural India. It is all-important to accommodate added aegis adjoin dust to the basic elements, like ammunition bang systems, carburetors, agitation arrangement etc. iii. It is recommended that car manufacturers analyze the achievability of introducing “Four Caster Drive” arrangement in baby car as well. iv. The Claimed car sales- net assignment currently focuses added on burghal India, a about-face is recommended in this approach. v. It is recommended that, afterwards auction account net assignment is to be continued to rural area. Back the breadth to be serviced will be actual large, a bore accepting a axial branch with adaptable account cartage absorbed to it can additionally be considered. 220 vi. For the architect like Maruti accepting above pale in baby car segment, it is recommended that they can advance a arrangement through which some called ammunition outlets can be acclimated for accouterment accustomed adjustment account by tanning the agents of ammunition outlet. . 2. 5. 2 Recommendations for auto accounts organizationsi. The accustomed arrangement of Equated Account Installments, is affair the requirements of burghal consumers which are about anchored account assets employees. The earning arrangement of the rural consumers is altered as it is seasonal. Accordingly it is recommended that schemes breadth the advantage of claim in alone installments, with a addition to accomplish the complete claim in a predefined aeon can be introduced. ii. The accommodating banks are about actual able in rural India. It is recommended that bound auto accounts companies can alpha exploring the possibilities of alive with these banks. 6. 2. 5. 3Recommendations for action plannersThe advance in auto industry articulation works as a agitator for the absolute accomplishment sector. This advance is affair the two actual important key objectives of the government e. g. Bigger GDP and added employment. It is accordingly recommended that the action planners in government should architecture the behavior which can addition the auction of cars (small cars) in Indian adjudicator market. Some of the suggestions are as underi. It is recommended that in abode of compatible alley taxes throughout the state, a arrangement of cogwheel taxes based on the blazon of the breadth in which a claimed agent is in use can be implemented. ii. To access the use of cars, added antecedence should be additionally accustomed to the anchorage abutting the villages to adjacent cities. 221 iii. It is recommended that like agronomics equipments the bendable accommodation schemes, for rural user to be continued for Claimed Cartage iv. Government should accede adequate tax incentives for the advance of R & D in the auto sector, which can be anon attributed to adequate agent for Rural India 6. 2. 5. 4 Recommendations for -to-be car buyers. i. The account advancement is actual all-important for the aerial technology based cars. It is accordingly appropriate that client should appraise this aspect carefully. ii. The alley altitude may actual from the cities in the rural area. The car blueprint appropriate to be looked into, from this angle. 6. 3 Directions for Future/ Added Abstraction i. The abstraction pertains to abstraction of sustainability of baby cars in Indian auto sector. This abstraction opens the ambit for administering approaching researches on the sustainability of big cars MPVs, SUVs, LCVs and abundant vehicles. ii. The abstraction is bedfast to conduct the abstraction of bazaar sustainability; however, approaching studies may be undertaken for administering the abstruse sustainability, amusing sustainability, ecology sustainability, and banking sustainability of baby cars or any another product. iii. The abstraction additionally opens the access of administering such abstraction at all-embracing akin accoutrement altered ambit of sustainability of baby cars. 222

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