Empirical Analysis of Internet User in Dhaka City
Empirical assay of internet user in Dhaka burghal BY Md. Faisal BBA (Studying) 4th year Above in International Business Faculty of Business Studies University of Dhaka Email:faisal. [email protected] com Chump Assay A check assay adjustment has been acclimated to assay the chump of internet casework in Dhaka city. We basically approved to acquisition the allotment of internet user, application pattern, attributes of expenditure, achievement level, and the befalling for a new business to access into the market. The allotment of internet user in Dhaka City
Among all respondents of our survey, 78% bodies use internet and the blow 22% do not use internet. This is accustomed in the afterward graph: Figure1. 1: The allotment of internet user in Dhaka Burghal From the aloft figure, we can calmly accept the allotment of internet user in Dhaka City. Amid all 78%user, majority are students, businessman, and clandestine employee. On the alternative duke amid all 22%non user, majority are government employee, baby and boilerplate (SME) business owner. Application arrangement There are abounding internet casework provider in Dhaka Burghal that accommodate altered internet package. As a aftereffect the application arrangement of bodies is different.
Using arrangement can be disconnected into the afterward categories: A) Forms of internet acclimated by the bodies B) Cast preferences C) Amalgamation alternative A) Forms of internet acclimated by the bodies Internet can be disconnected into altered forms. These are: (A1) Broadband internet (A2) Wireless Modem (A3) Adaptable Internet (A4) Wi-Fi In Dhaka city, bodies use altered forms of internet. The graphical amount of altered forms acclimated by the bodies is accustomed below: Figure: 1. 2 Forms of internet acclimated by the bodies (%) The amount (1. 2) shows that 74% bodies use wireless modem, 17% use broadband internet, 7%use adaptable internet and 2% use Wi-Fi.
This amount acutely mentions that bodies adopt wireless modem over broadband internet. The affidavit are the following: (1)Wireless modem internet provides bigger acceleration than broadband. (2)Low affiliation Amount (3)Prepaid amalgamation (4)Suitable for both Desktop computer and the Laptop The bodies distinctively the university apprentice accept the ability to use Wi-Fi. The Wi-Fi advantage breadth is actual bound in Dhaka City. Some bodies additionally use adaptable interne B) Cast preferences Abounding companies in Dhaka burghal accommodate internet services. These are the followings: A)Broadband Casework provider B)Banglalion Wimax C)Qubee D)Citycell E)Airtel
F)Robi G)Banglalink H)GP Bodies use Altered Brand. Cast preferences are apparent in the afterward graph: Figure: 1. 3 Cast Preferences The aloft amount shows that 17% bodies use broadband internet,30%use banglalion wimax,23%use qubee,7. 5%use citycell ,2. 5%use airtel,and20. 51%use Grameenphone (GP) internet. We can say from our assay that top two brands are banglalion and qubee. Others are the broadbandservics provider, GP, citycell and the airtel. C) Amalgamation alternative There are abounding types of internet bales are accessible . Bodies use altered amalgamation based on their demand, amount structure, and cast preferences.
The afterward blueprint shows the altered bales acclimated by the people: Figure: 1. 3 amalgamation preferences According to the amount 1. 3, it is bright that 43. 5%people use absolute package, 7. 39%people use internet minipac, 5. 51%people use a amalgamation that has limitations of added than 800MB. 35. 56% bodies use 800MB-1GB package, 7. 69% use 1-2. 5GB package. And 2. 56% use alternative package. Basically business man and affluent bodies adopt absolute package. On the alternative duke acceptance and low assets accumulation commonly adopt the blow of the package. So 56. 5% do not adopt absolute package.
So the internet casework provider of Dhaka burghal allegation be accurate about this issues while developing new packages. 3. 3: Attributes of Amount Amount for application internet casework can be disconnected into two parts. These are: 1. Initial Affiliation Allegation 2. Account application allegation 1. Initial affiliation Charge: If anyone wants to use internet services, aboriginal they accept to pay for their connection. Affiliation allegation varies from aggregation to company. In Dhaka burghal the ambit of affiliation allegation is BDT 1000-3500. 2. Account application Charge: Account application allegation depends on the internet bales which are acclimated by the internet user in Dhaka city.
The afterward table shows the account for altered packages: Bales Account Acquittal UnlimitedMore than 1000 taka Minipac internetLess than 250 taka 450MB-800MB250-300 taka 800MB-1GB300-350 taka 1GB-2. 5GB350-600taka 2. 5-5GB600-750taka Table 1. 1: Account application allegation From table 1. 1 we accept begin that there is a alternation amid the internet bales and account payment. When the application aggregate increases the account amount additionally increases. 3. 4: Achievement akin When the bodies were asked whether they annoyed or not about their internet services, majority replied that they are not satisfied.
The afterward amount shows the achievement akin of the internet user in Dhaka city: Amount 1. 4: Achievement akin of the Internet User in Dhaka Burghal The aloft amount shows that 71. 79% internet users are annoyed with their accepted package. The blow 30. 76% are satisfied. The capital affidavit of Dissatisfaction are the apathetic browsing and download speed. From our survey, we begin that 96% bodies get browsing acceleration beneath than 256kbps. Only 4% bodies get browsing acceleration added than 256kbps. In case of download speed, 30%people get acceleration beneath than 20kbps. 35. 89% bodies get the acceleration which ambit is 20-50kbps. 30. 6% bodies get the acceleration which ambit is 50-80kbps. And 5. 12% bodies get acceleration added than 100kbps. Because of these apathetic speeds the internet user has to absorb continued time to download annihilation from internet. It additionally increases their befalling cost. So they are dissatisfied. Befalling for a new business to access into the market: “Is there any befalling for a new business to access into the market? ” the acknowledgment is yes. The afterward arguments abutment this answer: Amid all respondents of our survey, 78% bodies use internet and the blow 22% do not use internet. The user amount is actual high. So we can say that the bazaar is potential.
Demand is there. Through assay this demand, a new close can access into the market. When the bodies were asked whether they annoyed or not about their internet services, 71. 79% replied that they are not satisfied. But still they are application internet services. They appetite to get better. All will adopt aerial acceleration internet services. About 67. 85% bodies appropriate to accept absolute bales and they are accessible to pay on an boilerplate 750 taka per ages for their packages. About 32. 15% bodies appropriate accepting minimum 3GB internet bales and they are accessible to pay on an boilerplate 350 taka per ages for their packages.
They are accessible to about-face their casework if any aggregation can amuse their demand. If a new close can anticipate that they will amuse the needs of the customer, they can calmly access into the market. The bazaar is absolutely potential. Abounding bodies do not use internet because of their low assets level. The amount of desktop computer or a laptop is high. But afresh Bangladesh has produced its own laptop and anthology at added reasonable prices. The cast name is DOEL. Still now it is not accessible in the bounded market. Afresh our government has said these laptop and anthology will be accessible in the bazaar as aboriginal as possible.
When these will be accessible in the market, the computer user will be increased. As a aftereffect the internet user will additionally be increased. So it will become an befalling for a new business to access into the market. The charge of advice is accretion rapidly. Internet is the above sources of information. Accretion advice needs can be a above befalling for a new business to access into the market. The use of internet to market, sells, promote, or buy a artefact or casework are accretion rapidly. This may be addition befalling for a new business to access into the market.
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