Deliverable 1 – Integrated Marketing Communications and Brand Equity
Competency Outline: the accord amid business advice and cast development.
You are a business coordinator for a cooler company. The business administrator for Viteze, a new cast of vitamin drinks about to be launched, asks you to accomplice with the just-hired cast administrator in developing an chip business communications campaign.Results from both aftertaste tests and acknowledgment from focus groups accept been actual positive.
Initial affairs are to action a band of three versions of the brand: a “skim” adaptation affiliated to flavored water, a “whole” adaptation that texturally resembles milk, and a “shake” adaptation that one beaker likened to a “healthy dessert.
”Your aboriginal assignment is to address a announcement to Viteze’s cast administrator demonstrating your adeptness to accord to the effort.
You will do this by including in your announcement examples of how business advice is abstracted from yet commutual to branding.
Write a announcement to Viteze’s cast administrator that includes the following:
A arbitrary of the aberration amid business advice and branding.
A area about how business communications charge abutment and enhance the brand.An archetype of a cast with business communications that are NOT accumbent and explain why it is not aligned.
An archetype of a cast with business communications that ARE accumbent and explain why it is advised aligned.
Your announcement should be 2-3 pages in length, accounting with able language, and use able spelling/grammar.
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