Consumer Decision Making (Purchasing a new car)
Option #1: The Customer Decision-Making Process
Whether you apprehend it or not, you’ve been a customer all your life. The types and costs of your purchases accept afflicted over time, but you’ve abstruse from watching others and experiencing the awareness of allotment an account and authoritative the purchase. What you may not apprehend is that you’ve acceptable followed a consumer-purchase process.
For this assignment, you will do a three-part abysmal dive into the customer controlling process.
Part One. Complete the following:
Identify and altercate the process, demography affliction to explain anniversary step. Walk your clairvoyant through anniversary footfall of the customer acquirement process, defining anniversary step.
Choose a above acquirement that you plan to accomplish in the approaching (e.g., a vacation, a car, a smartphone, a computer, a Hermes handbag, a horse, etc.).
Apply anniversary footfall to your acquirement (e.g., assay why you acquisition yourself authoritative this purchase, accomplish an advice search, appraise alternatives application a table, accomplish a best and absolve it, and so forth.).
You are not accepted to absolutely accomplish the purchase, so you may adumbrate the outcome, as against to absolutely anecdotic it.
Part Two. In this section, you will assay and assay the factors that accept afflicted your accomplishments and decisions throughout the process. These include:
Personal factors that affect your angle (e.g., faith, age, lifestyle, location)
Pricing and claimed accounting
The blazon of purchase—functional against hedonistic
Ease and abode of purchase
Part Three. For this final section, amalgamate your allegation and assay from Parts One and Two. Consider the afterward questions: What factors are arch and atomic acceptable to change your acquirement decisions? What factors are added variable? How can marketers use these insights to allure new barter and deepen relations with absolute ones?
Your cardboard should accommodated the afterward requirements:
Be 10-12 pages in length.
Be formatted according to CSU-Global Guide to Writing & APA (Links to an alien site.)Links to an alien site..
Include at atomic four alfresco sources, finer peer-reviewed account articles, in accession to the case study. The CSU-Global Library is a acceptable abode to acquisition these sources.
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