Compative Study on Nokia and Samsung

PROJECT REPORT ON COMPARATIVE STUDY BETWEEN NOKIA AND SAMSUNG FOR YOUTH GENERATION Submitted By Sathya priya . V TABLE OF CONTENT CHAPTER| CONTENTS | PAGE. NO| 1| INTRODUCTION 1. 1. Overview of Industry as a accomplished 1. 2. Nokia- Profile of the Organization 1. 3 Samsung –Profile of the Organization | | 2 | 2. 1. Assay of literature2. 2 . Significance2. 3. Managerial account of the study2. 4. Allusive actualization of the study2. 5. Objectives2. 6. Ambit of the Study2. 7. Limitation of the study| | 3. . 5. | REARCH METHODOLOGYDATA ANALYSIS FINDINGSANNEXUREAPPENDIX BIBLIOGRAPHY| | LIST OF TABLES S. NO| PARTICULARS| PAGE NO| 4. 1| Table assuming Brands which are acclimated by the respondents| | 4. 2| Table assuming allotment of bodies who would like to buy a acceptable cast mobile. | | 4. 3| Table assuming brands which acquire the best array backup. | | 4. 4| Table assuming depicts the actualization that best apparel brand. | | 4. 5| Table assuming acceptance on which Nokia is rated| | 4. 6| Table assuming acceptance on which Sony Ericson is rated. | | 4. 7| Table assuming acceptance on which Micromax is rated. | 4. 8| Table assuming acceptance on which Black drupe is rated. | | 4. 9| Table assuming acceptance on which Samsung is rated. | | 4. 10| Table assuming Accomplishment akin of account provided by Nokia account centre. | | 4. 11| Table assuming depicts the actualization that best apparel brand. | | 4. 12| Table assuming the brands which acquire the bigger cast image. | | 4. 13| Table assuming brands which acquire bigger account network. | | 4. 14| Table assuming accomplishment akin of account provided by Samsung account center| | LIST OF CHART S. NO| PARTICULARS| PAGE NO| 4. | Blueprint assuming brands which are acclimated by the respondents| | 4. 2| Blueprint assuming allotment of bodies who would like to buy a acceptable cast mobile| | 4. 3| Blueprint assuming shows brands which acquire the best array backup. | | 4. 4| Blueprint assuming the depicts the actualization that best apparel brand. | | 4. 10| Blueprint assuming Accomplishment akin of account provided by Nokia account centre. | | 4. 11| Blueprint assuming depicts the actualization that best apparel brand. | | 4. 12| Blueprint assuming the brands which acquire the bigger cast image. | | 4. 13| Blueprint assuming the brands which acquire the bigger cast image. | 4. 14| Blueprint assuming accomplishment akin of account provided by Samsung account center. | | CHAPTER-1- INTRODUCTION 1. 1OVERVIEW OF INDUSTRY AS A WHOLE In today's world, best bodies acquaint through the use cellular phones. It's adamantine to acquire that fifteen years ago corpuscle phones were a rarity. Beneath is a history chronicling the aurora of the corpuscle buzz to its accepted state. 1843-Faraday apparent his abundant advances of nineteenth-century science and technology and his discoveries acquire had an boundless aftereffect on abstruse development against cellular buzz development. 1865 - Dr. Mahlon Loomis of Virginia, a dentist, may acquire been the aboriginal actuality to acquaint through wireless via the atmosphere. Amid 1866 and 1873 he transmitted telegraphic letters at a ambit of 18 afar amid the acme of Coshocton and Beorse Deer Mountains, Virginia. 1973 - Dr Martin Cooper is brash the artist of the aboriginal carriageable handset. Dr. Cooper, aloft accepted administrator for the systems assay at Motorola, and the aboriginal actuality to accomplish a alarm on a carriageable cellular phone. 1973 - Dr. Cooper set up a abject base in New York with the aboriginal alive ancestor of a cellular telephone, the Motorola Dynastic. Mr. Cooper and Motorola took the buzz technology to New York to actualization the public. 1977 - Corpuscle phones go public. Accessible corpuscle buzz testing began. The burghal of Chicago was actuality the aboriginal trials began with 2000 barter and eventually alternative corpuscle buzz trials appeared in the Washington D. C. and Baltimore area. Japan began testing cellular buzz account in 1979. 1988 - This year afflicted abounding of the technologies that had become archetypal in the past. The Cellular Technology Industry Association (CTIA) was developed to lay bottomward applied goals for cellular buzz providers. According to the Cellular Telecommunications Industry Association, today there are added than 60 actor barter with cellular phones, alike admitting wireless account was aloof invented about 50 years ago. The cellular business was a $3 actor bazaar 25 years ago and has developed added to abutting to a $30 billion per year industry 1. 2. NOKIA -PROFILE OF THE ORGANIZATION Nokia's history starts in 1865, Due to the European industrialization and the growing burning of calendar and calendar Nokia anon became successful. Nokia’s Cable Work's Electronics administration started to conduct assay into semiconductor technology in the 1960? s. This was the alpha of Nokia’s adventure into telecommunications. Nokia today is a angel baton in adaptable communications, active the advance and sustainability of the broader advancement industry. Nokia connects bodies to anniversary alternative and the advice that affairs to them with easy-to-use and avant-garde articles like adaptable phones, accessories and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and casework for arrangement operators and corporations. The aggregation includes four business groups; Adaptable Phones; Multimedia; Networks and Enterprise Solutions. In this action I will be absorption alone on the adaptable Buzz usiness of Nokia in India. Nokia Corporation engages in the accomplish of adaptable accessories and adaptable networks. It additionally provides equipment, solutions, and casework for arrangement operators, account providers, and corporations. The aggregation operates in four segments: Adaptable Phones, Multimedia, Enterprise Solutions, and Networks. The Adaptable Phones articulation offers adaptable phones and accessories based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia articulation enables to create, access, and allotment multimedia in the anatomy of avant-garde adaptable multimedia computers and applications with connectivity over assorted technology standards. The Enterprise Solutions articulation offers assorted articles and solutions, including enterprise-grade adaptable devices, basal aegis infrastructure, software, and casework for businesses and institutions. The Networks articulation provides arrangement infrastructure, communications, and networks account platforms, as able-bodied as able casework to operators and account providers. It focuses on the GSM ancestors of radio technologies; networks with Internet Protocol and multi admission capabilities; and able services. The aggregation additionally develops adaptable WiMAX solutions. Nokia sells its articles to operators, distributors, absolute retailers, and accumulated customers. It has its operations in Europe, the Middle East, Africa, China, the Asia-Pacific, North America, and Latin America. The aggregation was founded in 1865 and is based in Espoo, Finland. Vision: Action Goes Adaptable * Ten years ago, Nokia had a eyes that seemed advocate for the times: Voice Goes Mobile! As history shows, this eyes became absoluteness in an abundantly abbreviate bulk of time. With added than 1. billion adaptable buzz subscriptions globally – and added adaptable phones than fixed-line phones in use – shows that advancement has adapted the way bodies alive their lives Business Mission: Abutting Bodies * By abutting people, they advice accomplish a axiological animal charge for amusing access and contact. Nokia builds bridges amid bodies – both aback they are far afar and contiguous – and additionally bridges the gap amid bodies and the advice they need. As a bazaar leader, the best addition we can accomplish to the all-around association is to conduct our business in a amenable way. This acceptance drives our charge to creating ethically complete behavior and attempt that adviser us in our work. Our Accumulated Albatross (CR) calendar is affected about the Nokia Ethics and is agitated out in all aspects of our assignment to ensure chump accomplishment and respect, and additionally to abetment us in all-embracing face-lifting and appetite for achievement. By appetite to accommodate all associates of Nokia's association in this process, we are demonstrating our all-embracing charge to the acceptance that albatross is everybody's business. In this breadth you will acquisition advice about our action and approach, abyssal the links aloft will accord you added accurate advice on our Accumulated Albatross activities. Eyes Nokia‘s eyes is a angel breadth anybody is connected. With adaptable subscriptions about to adeptness four billion, we are afterpiece to our eyes than anyone could acquire absurd aloof a few years ago. Our business allowances people, communities and the ambiance in new and agitative ways. As our business expands, so do our responsibilities. This faculty of accumulated albatross (CR) is a axiological allotment of who we are. Considering the added appulse of our accomplishments is anchored in the Nokia Values, which adviser our behavior, and in the Nokia Cipher of Conduct, which gives advice to our accustomed work. All-around challenges such as altitude change and abjection affair us all. As a business that affects the lives of billions about the world, Nokia is in a key position to action solutions to these challenges. Agreeable you: For us, ‘engaging you’ incorporates the ‘customer satisfaction’ amount and deals with agreeable all our stakeholders, including employees, in what Nokia stands for in the world. Achieving together: ‘Achieving together’ is added than accord and partnership. As able-bodied as trust, it involves sharing, accepting the appropriate mind-set and alive in academic and breezy networks. Affection for innovation: ‘Passion for innovation’ is based on a admiration we acquire to alive our dreams, to acquisition adventuresomeness and accomplish the bound into the approaching through addition in technology, means of alive and through compassionate the angel about us. Actual human: Actuality ‘very human’ encompasses what we action customers, how we do business and the appulse of our accomplishments and behavior on bodies and the environment. It is about actuality actual animal in the angel - authoritative things simple, apropos and caring. In short, our admiration is to be a actual animal company. For added advice on the Nokia Way and Nokia Values, go to Nokia as an employer aural careers. 1. 3. SAMSUNG - PROFILE OF THE ORGANIZATION In 1938 the Samsung’s fonder byung –chull lee ser up a barter consign aggregation in Korea, affairs angle vegetables and bake-apple to ceramics . aural a decade Samsung had abrade mills and bonbon machines and become a co-operation in 1951. Humble beginnings. From 1958onwards Samsung began to aggrandize into alternative industries such as financial, media, actinic and address architecture throughout the 1970’s . in 1969, Samsung electronics was accustomed bearing what Samsung is best acclaimed for television, adaptable phones (througout90’s), radios, computer apparatus and alternative electronics devices. 1987 architect and chairman, byung-chull lee anesthetized abroad and kun-hee lee took over as chairman. In the1990’s Samsung began to aggrandize globally architecture factories in the us, Britain, Germany Thailand Mexico Spain and ceramics until 1997 In 1997 about all Korean business diminished in admeasurement and Samsung was no exception. They awash business to abate debt and cut advisers bottomward blurred cadre by 50,000. But acknowledgment to the cyberbanking industry they administer to barrier this and abide to grow. The history of Samsung and adaptable phones stretches aback to over 10 years . in 1993 Samsung developed the lightest adaptable buzz of its era the SCH 800 and it was accessible on CDMA networks. Then they developed acute buzz and a buzz accumulated mp3 amateur appear the end of the 20th aeon . to this date Samsung are committed to the 3g industry . aking video, camera phones at a acceleration to accumulate up with chump appeal . Samsung has bogus abiding advance in the adaptable industry and are currently additional but adversary Nokia is avant-garde with added than 100%increase in shares. VISION OF THE COMPANY Arch the agenda aggregation anarchy “GROWING TO BE THE BEST” As a allotment of eyes Samsung has mapped out a specific plan of all-encompassing $400 billion in acquirement & acceptable one of the world’s top 5 brands by 2020 MISSION OF THE COMPANY “DIGITAL –E COMPANY” aflame about approaching to serve bigger casework to the bodies in the bazaar of telecommunications THE SAMSUNG PHILOSOPHY At Samsung we chase a simple business aesthetics to allot our aptitude and technology to creating aloft articles and casework that accord to a bigger all-around society. Every day bodies accompany this aesthetics to action . Samsung leaders chase for the brightest aptitude from about the world, and accord them the assets they charge to be the best at what they do . The aftereffect is that all of their articles from anamnesis chips that advice business abundance basal adeptness to adaptable phones that affix bodies beyond continents acquire the adeptness to adorn lives and that’s what authoritative a bigger all-around association is all about. VALUES Samsung acquire that by active by able ethics is the key to business. At Samsung a accurate cipher of conduct and these amount ethics are at the affection of every accommodation they accomplish . PEOPLE Absolutely simply, a aggregation its people. At Samsung, we are committed to giving our bodies a abundance of opportunities to adeptness their abounding abeyant EXCELLENCE Aggregate we do at Samsung is apprenticed by an adamant affection for arete and an abiding charge to advance the best articles and casework on the market. CHANGE In today’s fast paced all-around economy, change is connected and addition is analytical to a company’s survival. As we acquire done for 70 years, we set our architect on the approaching ,anticipating bazaar needs and demands so we can beacon our aggregation appear continued appellation success . INTIGRITY Operating in an ethical way is the foundations of our business . aggregate we do is guided by a moral ambit that ensures candor account for all stakeholders and complete transparency. CO-PROSPERITY A business cannot be acknowledged unless it creates abundance and befalling for others . Samsung is committed to actuality a socially and environmentally amenable accumulated aborigine in every association breadth we accomplish about the globe. PRINCIPLES OF THE COMPANY We accede with laws and ethical standards. * We account customers, shareholders and employees. * We are socially amenable accumulated citizen. * We affliction for the ambiance bloom and safety. * We advance a apple-pie ecology culture. MARKETING STRATEGY OF SAMSUNG * Aggressively hawking flips acme and clamshells with polyphonic arena tones and blush screen. * Nationwide distributer and retail attendance in the chump abiding market. * Samsung has been associated with the Lakme India actualization anniversary for its adaptable phones the aggregation acclimated the LIFW 2005 as a belvedere to barrage D-500,world’s best adaptable buzz in the Indian market. Set up a duke set accomplishment adeptness in India CHAPTER-2 2. 1. REVIEW OF LITREATURE A assay of abstract helps the researcher to acquire adeptness about the accompanying abstraction done by others; the afterward assay studies were observed. John Ribeiro, IDG News Account (Apr 27, 2012) Samsung exhausted Nokia to the top position in the all-around handset bazaar in the aboriginal division of 2012, assay firms Action Analytics and IHS iSuppli said Friday. The assay firms about disagreed on Samsung's Smartphone shipments in the aboriginal division wit iSuppli giving Angel the top position in acute phones, while Action Analytics alleged in favor of Samsung. The Korean aggregation alien 93. 5 actor handsets in the aboriginal quarter, up from 69 actor units a year earlier, for a 25 percent allotment of the market, alike as all-around handset shipments grew a little over 3 percent annually to adeptness 368 actor units in the quarter, Action Analytics said. How Samsung confused Nokia’s Cheese (Business Today anachronous May 2012): A allusive abstraction shows How Samsung as a cast in the era of acute phones over took the business of Nokia in India. Nokia's advancing acute phones were about no bout for Samsung's. It was not until February 2011 that a Finnish acknowledgment to the Galaxy came about in the anatomy of the Lumia buzz out of the Nokia-Microsoft amalgamation in February 2011. The Lumia alternation accustomed babble reviews internationally but sells aloof two phones in India - one at Rs 25,000 and a cheaper one at added than Rs 15,000. The accessories are way too big-ticket action by prices Indians are acclimated to, says Anshul Gupta, analyst at assay close Gartner. Why Nokia absent its bazaar administration in Indian market: A abundant abstraction was agitated out on how and breadth Nokia had absent its bazaar administration to competition. "A new OS is like a new religion," D. Shivakumar, Nokia's Senior Vice President of sales for India, Middle East and Africa, advertence the bazaar takes time to acquire a absolutely new artefact line. He credibility to the 13 awards the yet-to-be-launched Lumia 900 won at this January's Chump Electronics Actualization in Las Vegas as an instance of its adeptness to wow customers. How Nokia is amid the top bristles Best Trusted Brands admitting annoyed acceptability (The Economic Times November 2012): This abstraction reveals How Nokia as India’s arch adaptable buzz for a abounding allotment of its actuality was architecture not aloof its cast but a new chic via its aboriginal ad campaigns and commercials. According to Nikunj Daga The allegation brash that consumers adopted Nokia over all alternative brands due to actualization of the phone. Actualization such as user friendliness, asperous and boxy body, continued action etc were believed to be the affidavit of success. Admitting the business strategies acquire been aggressive, they were not the affidavit for aerial bazaar allotment of the company. James Crawshaw, European telecom and technology analyst at S;P Capital IQ, is absolute about breadth Samsung is accepting it appropriate and Nokia wrong. Nokia's success [lies] not in accretion bazaar allotment but in accretion its acute phones portfolio," he says in a buzz interview. Nokia's profits, he insists, charge to appear from high-end phones like that of Samsung's Android phones. Ratings close Standard & Poor's downgraded Nokia beneath advance cast in April. 2. 2. SIGNFICANCE OF THE STUDY The present abstraction is absolutely cogent because it discusses ethics cultures vision, mission and strategies of two companies . Nokia and Samsung to accomplish allusive assay amid these two companies it identifies the accepted ositions of the aggregation . The address finds that aerial affection and avant-garde technologies are important agency for Nokia’s success additionally they are apperception on ne breadth that is telecommunication while Samsung is indulging in abounding areas Additionally the alternative award is that Nokia’s banking position is afore its competitors in the telecommunications address concludes that Nokia has accustomed its administration in telecom companies Samsung is accepting its breadth in actualization point of actualization or avant-garde actualization in their products. 2. 3. MANAGERIAL USEFULLNESS OF THE STUDY Managerial account of the abstraction is to assay the allusive abstraction amid Nokia and Samsung. analyze amid there bazaar strategies and to apperceive about there eyes mission and there approaching affairs the respondents were discussing the questions above-mentioned to acknowledgment appropriately there could be biasness altered promotional schemes were not accepted by the respondents. The chump assay of this coursework accent that the aerial articulation of the citizenry are the aloft consumers of adaptable phones all-encompassing assay was conducted into strategies actuality implemented for the rural bazaar . he arresting brands in Indian cellular phones are Nokia and the Samsung . Nokia has the distinct bigger bazaar allotment in India of 60%and the we acquire noticed that Nokia is the alone adversary of Samsung but Nokia’s aloft adversary is Sony Ericson aback these are actual arresting players in the bazaar 2. 4. COMPARATIVE FEATURES OF THE STUDY Comparing Nokia adaptable phones Vs Samsung adaptable phones, one can acutely see that both the companies are alive adamantine to accord users handsets which will accomplish them added interacting. PRLog (Press Release) - Aug. , 2009 - Aerial tech Nokia adaptable phones acquire created a beachcomber in adaptable buzz bazaar through out UK. Abounding companies are ablution adaptable phones alignment from basal to aerial end articulation with acid bend technology to grab a admirable abode in market. Nokia and Samsung are amid those companies which acquire accustomed some alarming handsets to users. Their adaptable phones are not alone reliable in agreement of backbone but additionally accredit users to do altered things with them. BY comparing adaptable phones of both the companies we can apperceive what users can get by affairs their articles . Architecture and Camera Style is what affairs to users hence, both the companies advance abounding time in designing of adaptable phones afore ablution them. Samsung adaptable phones are little bit avant-garde than Nokia adaptable phones in agreement of camera affection as aggregation has already appear up with a 12 mega pixel camera in Samsung M8910 pixon 12 while Nokia has provided its accomplished 8 mega pixel camera in Nokia N86. Admitting Nokia adaptable phones are bogus with angel acclaimed Carl Zeiss lenses which are absent in Samsung. Awning Both Nokia and Samsung adaptable phones acquire one of the best affection screens accurate with aerial resolution to accord users best examination experience. The Nokia N97( http://www. 3contractmobilephones. co. uk/nokia_mobile_phone... ) has 3. 5 inches advanced awning with resolution of 360 x 640 pixels and 16 actor colours. The aforementioned blueprint can be begin in Samsung B7610. Actuality the basal feature, both the companies try to accommodate best accessible affectation awning depending on ambit of the adaptable phone. Abstracts With the actualization of 3G, Nokia adaptable phones and Samsung adaptable phones acquire approved to accommodate this affection in their handsets. With 3G one can affix to aerial acceleration adaptable broadband to explore. 2. 4. OJECTIVES OF THE STUDY * To apperceive about the cellular industries. * To advice consumers to apperceive about the companies their articles and the approaching over comings * To apperceive about the cast Nokia and the Samsung their products, bazaar strategies, ethics mission adopted in the cellular companies. * To apperceive chump behavior appear Nokia and Samsung. 2. 5. SCOPE OF THE STUDY As acquirements is the animal action and is as accustomed ,as breath admitting of the actuality the acquirements is all common in our lives, psychologists do not accede on how acquirements takes abode . ow individuals apprentice s a amount of absorption to marketers they appetite to advise consumers in their roles as their roles as consumers. They appetite consumers to apprentice about their articles artefact attributes, abeyant consumers benefit, how to use, advance or alike actuate of the artefact and the new means of behaving that will amuse not alone the chump needs, but the marketer’s objectives. The ambit our abstraction restricts itself to the assay of CONSUMER BEHAVIOR, acumen of Nokia and Samsung. 2. 6. LIMITATIONS OF THE STUDY * The allegation of the abstraction will be based on assessment of the respondents, which may be based. The abstraction is bedfast to Coimbatore adolescence citizenry * Lack of time and accounts may anticipate from accustomed out in abyss study. CHAPTER-3 RESEARCH METHDOLOG Assay comprise defining and redefining problems, formulating antecedent or appropriate solutions; collecting, acclimation and evaluating data; authoritative deductions and all-encompassing conclusions; and at aftermost anxiously testing the abstracts to actuate whether they fit the formulating Hypothesis. In short, the chase for Adeptness through Objective and Systematic adjustment of award solutions to a botheration is Research. Assay Design Type of Research: - Anecdotic assay Anecdotic assay includes Surveys and fact-finding enquiries of altered kinds. The capital appropriate of this adjustment is that the researcher has no ascendancy over the variables; he can alone address what has happened or what is happening. Abstracts Source: * There are two types of data. Primary Data: * The abstracts was mainly acquired from the bodies acknowledgment on the check which was broadcast by the accumulation associates at assorted places Accessory Data: * The accessory abstracts was acquired from assorted journals, internet, magazines etc. Research Instruments Selected apparatus for Abstracts Collection for Assay is Questionnaire. Sample Architecture Who is to be surveyed? The business researcher charge ascertain the ambition citizenry that will be sampled. The sample Unit taken by me; Accepted accessible of adolescence population, altered gender and altered professions. Extent:- Breadth the assay should be agitated out? I acquire covered absolute Coimbatore burghal for the assay Time Frame:- Aback the assay should be conducted? I conducted my assay for 1week Sampling Frame:- The antecedent from which the sample is fatigued Sampling Technique: - How should the acknowledging be chosen? In the Action sampling is done on base of Anticipation sampling. Amid the anticipation sampling architecture the sampling architecture alleged is stratified accidental sampling. Because in this assay I had stratified the sample in altered gender and altered profession Sample Size/ Citizenry Size: - How abounding bodies should be surveyed? My sample admeasurement is 55 Tools of analysis:- Simple allotment assay and abounding boilerplate are acclimated for the study. bar blueprint were additionally acclimated to this study. Based on these results, abstracts were fatigued and suggestions were given. 1. Simple allotment analysis:- This adjustment is based on the assessment of respondents allotment is been affected for corresponding calibration of anniversary alternative agency Simple allotment is affected by application the afterward blueprint Simple allotment = [Total respondents/Total cardinal of respondents]*100. 2. Abounding boilerplate method:- In advised boilerplate adjustment the beggarly in which anniversary account actuality averaged is assorted by a cardinal (weight)the aftereffect is summed and the absolute is disconnected by the sum of weights. Abounding averages are acclimated expensively in anecdotic statistical assay such as base number. It may additionally alleged as advised mean. Advised boilerplate = [N1*A1+N2*A2+N3*A3…………+Nn*An] ---------------------------------------------------- [N1+N2…………………. Nn] Advised boilerplate =wx/n . CHAPTER-4 DATA ANALYSIS Table -4. 1 1. The beneath table shows Brands which are acclimated by the respondents. CRITERIA | NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 19| 35 %| SAMSUNG | 22| 40 %| SONY| 3| 5 %| BLACKBERRY | 3| 5 %| MICROMAX| 5| 10 %| OTHERS| 3| 5 %| TOTAL| 55| 100%| INTERPRETATION: From the aloft table, out of 55 respondents 35% of respondents were application Nokia, 40% of Respondents application Blackberry, 10% of respondents were application Micromax and 5% of respondents were respondents application Blackberry, 10% of acknowledging were application Micromax and 5% of respondents were dents were application Samsung, 5 % of respondents were application Sony, 5% of respondents were application Blackberry, 10% of acknowledging were application Micromax and 5% of respondents were application others. Blueprint -4. 1 1. The beneath blueprint shows brands which are acclimated by the respondents . Table-4. 2 2. The beneath table shows allotment of bodies who would like to buy a acceptable cast mobile? PARTICULAR| NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 10| 18%| SAMSUNG| 14| 25%| SONY| 1| 2%| BLACKBERRY| 4| 7%| APPLE| 24| 44%| HTC| 1| 2%| OTHERS| 1| 2%| TOTAL| 55| 100| INTERPRETATION: From the aloft table out of 55 respondents, 18% of respondents are adopt to buy Nokia, 25% of respondents are adopt to buy Samsung, 2% of respondents are adopt to buy Sony,7% of respondents are adopt to buy Blackberry,44% of respondents are adopt to buy Angel , 2% of respondents are adopt to buy HTC, and 2% of respondents are adopt to buy Blueprint -4. 2 2. The beneath blueprint shows allotment of bodies who would like to buy a acceptable cast mobile? Table -4. 3 3. The beneath table shows brands which acquire the best array backup. PARTICULAR| NO. OF RESPONDENTS| PERCENTAGE | NOKIA| 25| 45%| SAMSUNG | 15| 27%| SONY| 3| 5%| BLACKBERRY | 2| 4%| MICROMAX| 1| 2%| OTHERS| 8| 15%| TOTAL| 55| 100%| INTERPRETATION: From the aloft table, out of 55 respondents 45% of respondents are acknowledgment that Nokia acquire the best array aback up,27%of respondents are acknowledgment the Samsung ,5% of respondents are acknowledgment the Sony ,4% of respondents are acknowledgment the Black drupe ,2% of respondents are acknowledgment the Micromax,15% of respondents are acknowledgment the others. Chart -3 3. The beneath blueprint shows brands which acquire the best array backup. Table -4. 4 4. The beneath table depicts the actualization that best apparel a cast Acceptance | Nokia | Allotment | Samsung | Allotment | Others | Allotment | Absolute | Reliability | 29| 53%| 20| 36%| 6| 11%| 100%| Android | 12| 22%| 35| 64%| 8| 14%| 100%| Music | 26| 47%| 22| 40%| 7| 13%| 100%| Camera account accuracy (megapixel)| 21| 38%| 23| 42%| 11| 20%| 100%| Amusing networking | 28| 50%| 22| 40%| 5| 10%| 100%| Blow awning | 16| 29%| 31| 56%| 8| 15%| 100%| Economically amount tag | 22| 40%| 20| 36%| 13| 24%| 100%| INTERPRETATION: * From the aloft table out of 55 respondents, best of the respondents adopt Nokia as reliable. 36% of respondents are adopt Samsung and 11%of respondents are adopt others. * In the aloft table 64% of respondents are adopt android adeptness in Samsung ,22% of respondents are adopt Nokia and 14% of respondents are adopt others. * In the aloft table 47% of respondents are adopt music in Nokia ,40% , of respondents are adopt Samsung and 13% of respondents are adopt others. In the aloft table 42% of respondents are adopt Samsung in the chic of camera account clarity,38% of respondents are adopt Nokia ,and 20 % of respondents are adopt others. * In the aloft table 50% of respondents are adopt Nokia in the acceptance of amusing networking ,40% of respondents are adopt Samsung, and 10% of respondents are adopt others. * In the aloft table 56% of respondents are adopt Samsung in the acceptance of blow awning , 29% of respondents are adopt Nokia, and 15% of respondents are adopt others. In the aloft table 40% of respondents are adopt Nokia in the acceptance of economically amount tag,36% of respondents adopt Samsung and 24% of respondents are adopt others. Blueprint -4. 4 4. The beneath table depicts the actualization that best apparel a cast Table -4. 5 5. The beneath table shows acceptance on which Nokia is rated. Acceptance | 1| 2| 3| 4| 5| Absolute | Advised boilerplate | Rank | Aliment | 20| 36| 27| 20| 15| 118| 2. 14| 3| Backbone | 40| 14| 9| 8| 15| 86| 1. 56| 1| Style/design | 5| 20| 6| 120| 40| 191| 3. 47| 6| Colour | 1| 8| 30| 100| 75| 214| 3. 89| 8| Size | 2| 6| 75| 60| 50| 193| 3. 50| 7| Amount | 2| 70| 30| 20| 15| 142| 2. 58| 4| Availability | 32| 16| 30| 12| 10| 100| 1. 81| 2| Ablaze weight | 5| 6| 12| 60| 140| 223| 4. 05| 9| Abundance | 15| 24| 18| 10| 10| 179| 3. 25| 5| INTERPRETATION: From the aloft table Nokia occupies aboriginal abode in durability, additional abode in availability, third abode in maintenance, fourth abode in price, fifth abode in comfort, sixth abode in actualization and design, seventh abode in size, eight abode in colour and assuredly nineth abode in ablaze weight. It shows the rank of Nokia phones. Table -4. 6 6. The table beneath shows acceptance on which Sony Ericson is rated. Acceptance | 1| 2| 3| 4| 5| Absolute | Advised boilerplate | Rank | Aliment | 5| 6| 30| 80| 85| 206| 3. 74| 5| Backbone | 3| 4| 18| 76| 125| 226| 4. 10| 8| Style/design | 35| 20| 15| 12| 10| 92| 1. 67| 1| Colour | 30| 30| 6| 12| 25| 103| 1. 87| 2| Admeasurement | 18| 30| 36| 40| 50| 174| 3. 16| 3| Amount | 2| 6| 30| 100| 75| 213| 3. 87| 6| Availability | 4| 10| 66| 56| 50| 186| 3. 38| 4| Ablaze weight | 5| 6| 12| 60| 140| 223| 4. 05| 7| Abundance | 3| 4| 75| 160| 50| 292| 5. 30| 9| INTERPRETATION: From the aloft table SONY ERICSON occupies aboriginal abode in actualization and architecture , additional abode in colour, third abode in size, fourth abode in price, fifth abode in maintenance, sixth abode in price, seventh abode in ablaze weight, eighth abode in backbone and assuredly ninth abode in comfort. It shows the rank of SONY ERICSON phones. Table 4. 7 7. The table beneath shows acceptance on which Micromax is rated. Acceptance | 1| 2| 3| 4| 5| Absolute | Advised boilerplate | Rank | Aliment | 6| 10| 54| 40| 80| 190| 3. 45| 4| Backbone | 4| 14| 48| 80| 40| 186| 3. 38| 3| Style/design | 2| 6| 30| 32| 160| 230| 4. 8| 8| Colour | 5| 6| 6| 60| 150| 227| 4. 12| 6| Admeasurement | 2| 6| 18| 36| 175| 237| 4. 30| 9| Amount | 38| 18| 9| 8| 15| 88| 1. 60| 1| Availability | 3| 4| 18| 76| 125| 226| 4. 10| 5| Ablaze weight | 35| 20| 15| 12| 10| 92| 1. 67| 2| Abundance | 1| 8| 30| 48| 140| 227| 4. 12| 6| INTERPRETATION: From the aloft table MICROMAX occupies aboriginal abode in price, additional abode in ablaze weight, third abode in durability, fourth abode in maintenance, fifth abode in availability , sixth abode in abundance and colour, eighth abode in actualization and architecture and assuredly ninth abode in comfort. It shows the rank of MICROMAX phones. Table -4. 8 8. The table beneath shows acceptance on which Black drupe is rated. Acceptance | 1| 2| 3| 4| 5| Absolute | Advised boilerplate | Rank | Aliment | 18| 40| 27| 20| 15| 120| 2. 18| 3| Backbone | 10| 35| 5| 3| 2| 117| 2. 12| 2| Style/design | 12| 20| 84| 16| 5| 137| 2. 49| 6| Colour | 9| 26| 75| 20| 15| 145| 2. 63| 8| Admeasurement | 5| 64| 39| 12| 10| 130| 2. 36| 4| Amount | 5| 6| 12| 60| 140| 223| 4. 05| 9| Availability | 18| 24| 45| 24| 20| 131| 2. 38| 5| Ablaze weight | 8| 46| 45| 20| 20| 139| 2. 52| 7| Abundance | 39| 16| 9| 8| 15| 87| 1. 58| 1| INTERPRETATION: From the aloft table BLACKBERRY occupies aboriginal abode in comfort, additional abode in durability, third abode in maintenance, fourth abode in size, fifth abode in availability, sixth abode in actualization and design, seventh abode in ablaze weight, eighth abode in colour and assuredly ninth abode in price. It shows the rank of BLACKBERRY phones. Table -4. 9 9. The table beneath shows acceptance on which Samsung is rated. Acceptance | 1| 2| 3| 4| 5| Absolute | Advised boilerplate | Rank | Aliment | 2| 12| 30| 84| 80| 206| 3. 78| 8| Backbone | 7| 50| 54| 12| 10| 133| 2. 41| 2| Style/design | 3| 10| 105| 40| 10| 168| 3. 5| 4| Colour | 15| 56| 18| 16| 15| 120| 2. 18| 1| Admeasurement | 2| 16| 96| 40| 15| 169| 3. 07| 5| Amount | 4| 16| 90| 36| 20| 166| 3. 01| 3| Availability | 2| 10| 33| 132| 20| 197| 3. 58| 6| Ablaze weight | 3| 10| 18| 124| 50| 205| 3. 72| 7| Abundance | 1| 8| 30| 100| 75| 214| 3. 89| 9| INTERPRETATION: From the aloft table SAMSUNG occupies aboriginal abode in colour, additional abode in durability, third abode in price, fourth abode in actualization and design, fifth abode in admeasurement sixth abode in availability , seventh abode in ablaze weight, eighth abode in aliment and assuredly ninth abode in comfort. It shows the rank of SAMSUNG phones. Table4. 10 10. The beneath table shows Accomplishment akin of account provided by Nokia account centre. S. NO| CRITERIA | NO. OF RESPONDENTS| PERCENTAGE| 1| Aerial satisfied| 19| 35%| 2| Satisfied| 26| 47%| 3| . Not satisfied| 10| 18%| INTERPRETATION: From the aloft table, out of 55 respondents 35% of respondents are begin to be awful annoyed that the accepting accomplishment from account centre. 47% of respondents are begin it to be satisfied, 18% of respondents are begin to be not satisfied. Chart-4. 10 10. The beneath blueprint shows Accomplishment akin of account provided by Nokia account centre. Table 4. 11 11. The beneath table depicts the actualization that best apparel a cast Criteria| Nokia | Allotment | Samsung | Allotment | Others | Allotment | Absolute | Congenital in anamnesis | 31| 56%| 17| 31%| 7| 13%| 100%| Software compatibility| 20| 36%| 31| 56%| 4| 7%| 100%| Audio achievement | 23| 42%| 21| 38%| 11| 20%| 100% | Appearances | 20| 36%| 28| 51%| 7| 13%| 100%| Accessories | 24| 44%| 21| 38%| 10| 18%| 100%| INTERPRETATION: From the aloft table out of 55 respondents, 56% of respondents are majorly adopt Nokia has congenital in memory. 31% of respondents are adopt Samsung and 13%of respondents are adopt others. * From the aloft table out of 55 respondents, 56% of respondents are majorly adopted Samsung has software compatibility, 36% of respondents are adopt Nokia and 7% of respondents are adopt others. * From the aloft table out of 55 respondents 42% of respondents are majorly adopted Nokia has audio achievement , 38% of respondents are adopt Samsung and 20% of respondents are adopt others. From the aloft table out of 55 respondents, 51% of respondents are majorly adopted Samsung in the chic of Appearances, 36% of respondents are adopt Nokia, and 13 % of respondents are adopt others. * From the aloft table out 55 respondents 44% of respondents are majorly adopted Nokia in the acceptance of Accessories, 38% of respondents are preferring Samsung, and 18% of respondents are adopt others. Blueprint -4. 11 11. The beneath blueprint depicts the actualization that best apparel a cast Table 4. 12 12. The table beneath shows the brands which acquire the bigger cast image. Particulars | No of respondents| Allotment | Nokia | 21| 38%| Samsung | 18| 33%| Others | 16| 29%| INTERPRETATION: From the aloft table, out of 55 respondents, 38% of respondents are adopted Nokia acquire the bigger cast image, 33% of respondents are adopt Samsung and 29% of respondents are adopt others. Blueprint 4-12 12. The table blueprint shows the brands which acquire the bigger cast image. Table -4. 13 13. The table beneath shows brands which acquire bigger account arrangement Particulars | No of respondents| Allotment | Nokia| 24| 44%| Samsung | 21| 38%| Others | 10| 18%| INTERPRETATION: From the aloft table out of 55 respondents, 44% of the respondents adopted Nokia acquire bigger account network, 38% of the respondents are adopt Samsung and 18% of the respondents are adopt others. Blueprint -4. 13 13. The blueprint beneath shows brands which acquire bigger account network. Table-4. 14 10. The beneath table shows accomplishment akin of account provided by Samsung account center. Particulars | No of respondents| Allotment | Awful annoyed | 21| 38%| Annoyed | 18| 33%| Not satisfied| 16| 29%| INTERPRETATION: From the aloft table, out of 55 respondents 44% of respondents are begin to be awful annoyed that the accepting accomplishment from Samsung account centre. 38% of respondents are begin it to be satisfied, 18% of respondents are begin to be not satisfied. Blueprint -4. 14 10. The beneath blueprint shows accomplishment akin of account provided by Samsung account center. Suggestions accustomed by the bodies …….. During our assay we asked the bodies to accord some suggestions to the compananies there is agnate advancement for both the companies accustomed by 25 peoples that they should not access their prices. And 1 suggestions accustomed by alone 1 actuality out of 55 that is cellular companies that there should be some action to announce the actuality is active this will not abstain accidents during driving. CHAPTER-5 FINDINGS * 40% respondents are application Samsung. * 44% of acknowledging are accommodating to buy angel phones. * 45% of respondents are allotment Nokia for the best array back. * 53% of respondents adopt Nokia phones as reliable. 3 * 64% of respondents are allotment Samsung in the acceptance of android facility. * 47% of respondents are selects Nokia audition best music. 42% of respondents are allotment Nokia for the internet affiliation in amusing networking sites. * 56% of respondents accept Samsung for blow sensitivity. * 40% of respondents are allotment Nokia for the amount tags. * 56% of respondents are allotment Nokia for the anamnesis status56% of respondents chooses Samsung has best software compatibility. * 42% of respondents allotment Nokia for the best audio output. * 3. 37% of respondents are allotment Nokia for backbone as aboriginal place. * 1. 67% of respondents are allotment Sony Ericson for actualization and architecture as anchor place. * 1. 0% of respondents are allotment Micromax in the acceptance of amount tag as aboriginal place. * 1. 58% of respondents are allotment Blackberry for abundance as aboriginal place. * 2. 18% of respondents are allotment Samsung for colour as aboriginal place. * 47% of respondents are annoyed by the Nokia account centre. * 51% of respondents are allotment Nokia for actualization as best. * 44% of respondents are allotment Nokia for the accessories as the best. * 38% respondents are adopt Nokia for the bigger cast image. * 44% of respondents are adopt Nokia acquire the bigger account network. 38% of respondents are awful annoyed for the account accommodate by the Samsung account centre. RECOMMENDATION Afterwards allegory all the abstracts we acquire some recommendations such as:- Advertisements: - Nokia use advertisement approach of advance afterwards ablution a new corpuscle buzz in the market. So bodies don’t acquire abundant adeptness about their latest models. While Samsung acquire lots of ads in bazaar afore ablution it EXAMPLE: - * Giving advertisement on television or cable * Giving book media add which explain all the actualization of corpuscle buzz SPECIAL SCHEMES: - Nokia consistently barrage aerial ambit products. So to access the sales it has to accord advertisement or appropriate abatement or appropriate schemes with every acquirement of new corpuscle phone. Samsung acquire blush array in their corpuscle phones as Nokia don’t acquire this much. CONCLUSION Nokia and Samsung articulation the bazaar on a agnate basis. However, they acquire altered interpretations Nokia has saturated the burghal bazaar including the B and C chic cities and is now targeting potentially beginning markets. Samsung on the alternative duke has alleged to focus its energies on the B and C chic cities aback which it had not ventured into so far. The arresting brands in the Indian cellular buzz industry are Nokia, Sony Ericsson, apple, and Samsung. Nokia has the distinct bigger bazaar allotment in India of 60%. We acquire analysed that Nokia is bigger than Samsung. Nokia and additionally on one of its aloft competitors; Samsung aback these are actual arresting players in the Indian market. BIBLIOGRAPHY BOOKS * Kothari, C. R. (2007), Assay Methodology Methods and Techniques, INTERNET: 1. www. wikipedia. com 2. www. projectsmonitor. com 3. http://www. nokia. com 4. www. samsung . com 5. www. businesstoday . com 6. www. economictimes . com

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