According to Mantoya & Kimball (2012), “The American Business Association (AMA) defines business as “the action of planning and active the conception, pricing, advance and administration of ideas, appurtenances and casework to actualize exchanges that amuse alone and authoritative objectives” (Montoya & Kimball, 2012 p.187). Advance convenance nurses (APNs) can aggrandize opportunities through appliance of the 4 Ps of business which accommodate produce, price, place, and promotion. (Hamric, Hanson, Tracy, O’Grady, 2014, p. 540). According to Hamric (2014), “to bazaar themselves successfully, it is capital that APNs accommodate analytic expertise, leadership, collaboration, alternative APN competencies, and business skills” (Hamric et al., 2014, p. 538).
The artefact is the article or account actuality marketed for auction (Hamric, 2012 p. 540) APNs do not accept an article to market, but can advance business of the accomplished nursing adeptness acquired through connected apprenticeship and analytic expertise. According to Mantoya & Kimball (2012) “the advance of a able and awful able nursing angel is an important action in business of bloom affliction services” (Mantoya & Kimball, 2012 p.187)
Bulk is the bulk of money that is answerable for a account or artefact (Hamric et. al, 2014, p. 540). According to Hamric et al. (2014) APNs are cost-effective in accouterment antitoxin bloom affliction to chronically ill patients. This allows the cardinal of readmissions to abatement amid hospitals (Hamric et al., 2014, p. 540). I feel the APNs can save medical institutions money as their salaries are beneath than physicians. In an abridgement that emphasizes on amount containment, this gives APNS an advantage.
Abode refers to the ambiance and operations bare to accomplish the article or account accessible to the bazaar (Hamric et al., 2014, p.540). APNs assignment in a array of settings including hospitals, out-patient clinics, physicians’ offices, etc. I feel the abode APNs cede affliction is of absolute importance. There are assorted areas beneath the class “place “that can access a patient’s accommodation about committing to an APN service. This includes the area of the office, parking space, cat-and-mouse times, and affability of the appointment staff. APNs should be acquainted of their surroundings, ensuring it provides a absolute aspect to the casework provided.
Advance is the adeptness to acquaint a account or article and access its acquaintance to the public. Business has assorted strategies including reciprocation, commitment, amusing proof, liking, authority, and scarcity. (Hamric et al., 2014, p. 540) The APNs can bazaar their casework through a abundant resume or class vitae. The ambition of the resume or class vitae is to acutely accompaniment claimed achievements and analytic adeptness (Hamric et al., 2014, p. 541). This allows accessible administration or patients to accept one’s competencies’ and aid them in their controlling process.
I feel the best important role in business for an APN is the adeptness to analyze their ideal ambition population. According to Hamric et. al (2014) anecdotic an ideal applicant and creating a bulletin that correlates with the applicant will access the anticipation of the applicant receiving, hearing, and acting on the APN’s bulletin (Hamric et al, 2014, p. 544). By anecdotic a ambition population, the APN can analyze business strategies that will address and allure the ambition citizenry (Hamric et al., 2014, p. 545).
Hamric, A.,Hanson, C., Tracy, M., & O’Grady, E. (2014). Advanced Convenance Nursing: An Integrative Approach. (5thed.). St. Louis: Sanders