The 4 P’s of Marketing
Hamric, Hansen, Tracy, and O’Grady (2014) explain that business for avant-garde convenance nurses (APNs) can be afar into two altered areas (p. 539). One of these areas is the APN business themselves in adjustment to access application (Hamric et al., 2014, p. 539). The additional breadth is the APN acceptable an administrator and business their business to the association and alternative bloom affliction professionals (Hamric et al., 2014, p. 539).
The four P’s of business accredit to product, price, place, and advance (Hamric et al., 2014, p. 540). Hamric et al. (2014) describes artefact as the account provided by the APN and the APN themselves (p. 540). I feel that this is a actual absorbing abstraction that the APN themselves could be advised a product. I accept never anticipation of myself as a artefact before, but Hamric et al. (2014) added explains that by accepting the APN actuality advised a artefact helps the chump apprehend the bulk of APNs (p. 540).
Hamric et al. (2014) explains that “Price is the bulk of money that an alone will be asked to pay for the artefact actuality offered” (p. 540). APNs advice ascendancy costs in bloom affliction by accouterment bactericide care, which reduces admissions of bactericide affliction to hospitals (Hamric et al., 2014, p. 540). Furthermore, APNs accommodate affliction at a added cost-effective bulk than physicians do (Hamric et al., 2014, p. 539).
Abode refers to the area that the artefact is accessible (Hamric et al., 2014, p. 540). Hamric et al. (2014) describes examples of places an APNs casework can be accessed, as hospitals, classrooms, clinics, and basic spaces (p. 540). I acquisition it absorbing that basic amplitude is advised a “place”. As basic spaces abide to expand, like our actual own virtual classroom experience, I feel there will be alike added opportunities for APNs to ability added people.
Chang et al. (2001) defines advance as communicating to the bazaar what the bulk of the artefact is (as cited in Hamric et al., 2014, p. 540). APNs can advance their casework by accouterment apprenticeship to their patients (Hamric et al., 2014, p. 540). Additionally, APNs can advance their casework by ablution business campaigns (Hamric et al., 2014, p. 540).
I feel that all of the 4 P’s are carefully intertwined but the artefact is at the ahead front. There charge be a bulk assigned to the product, a abode for the artefact to be available, and the artefact charge be promoted. Without a product, there would be annihilation to market. This actuality said, I feel the APN charge accept a solid foundation in adjustment to be marketed successfully.
Hamric, A. B., Hanson, C. M., Tracy, M. F., & O’Grady, E. (2014). Advanced convenance nursing:
an commutual approach (5th ed.). St. Louis, MO: Elsevier/Saunders.