Provide a absolute assay of the Chipotle case, identifying the cardinal issues adverse this company.
1- Perform adapted alien assay (use at atomic 3 accordant tools: PESTEL - industry specific and current, 5 Force which identifies best cogent forces, Driving Force which identifies if industry altitude acceptable added or beneath attractive, KSF which ascertain industry specific success factors, Cardinal Mapping and Competitor Assay as appropriate.
Grading is based on demonstrating compassionate of how to conduct the analysis, thoroughness, and case understanding.
2- conduct centralized analysis.
3- Identify Chipotle's strategies and appraise them with attention to the alien and industry environments.
4- Appraise Chipotle's assets and capabilities and altercate consistent aggressive advantage(s)
5- Appraise Chipotle's banking and cardinal performance
6- Recommend an activity plan to abode Chipotle's cardinal issues and abutment anniversary of your recommendations with adapted analysis.
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