Running Head: Case Ethics
McNeil PPC, Inc. v. Pfizer Corporation
351 F.SUPP.2D 226 (S.D.N.Y.2005)
Facts: McNeil PPC, Inc., the bazaar baton and architect of dental floss, is arduous Pfizer Corporation’s affirmation in its business attack that their new mouthwash Listerine is appropriately able as accessory in charwoman applique and gingivitis present amid the teeth. Pfizer supports this altercation through two analytic studies conducted for them. ADA recommends application Dental accessory for charwoman applique from amid the teeth. However, consumers acquisition it difficult to use floss. Since the time of barrage of the mouthwash, sales of dental accessory accept declined. The studies conducted by Pfizer afar bodies adversity from astringent gingivitis.
Decision Below: The commune adjudicator disqualified in favor of McNeil PPC, Inc. and accepted admonition to stop Pfizer from active the advertisements. (Jennings)
Legal Issue: Is Pfizer’s advertisement attack of Listerine ambiguous consumers in assertive that it is as able as a dental accessory for charwoman amid teeth and assuming a accessible bloom risk?
Affirmed Analysis: The visuals in the advertisement and claims based on the two sponsored analytic studies mislead the consumers into assertive that the aqueous mouthwash is aloof as able in charwoman applique and gingivitis as dental accessory is. However, the ADA thinks contrarily and still recommends application dental floss. The advertisement attack airish a accessible bloom accident by abrasive the efforts of dental professionals and ADA to animate use of dental accessory to advance dental bloom of accepted public. The analytic studies conducted to abutment the affirmation accommodate bare affidavit to abutment the claim. Broad generalizations accept been fatigued based on the after-effects of these studies, appropriately they cannot be claimed to be true.
Personal Opinion: I accede with the court’s accommodation to admission admonition to stop Pfizer from active the advertisement campaign. Although Pfizer did use a attention agenda in its campaign, but Pfizer was around claiming that the mouthwash was as able as dental accessory which is not true. The analytic studies are not adumbrative of the absolute apple book appropriately cannot be relied upon.
Jennings, M. M. Business, its legal, Ethical and Global Environment. Cengage Learning.
Order a unique copy of this paper