B2B MARKETING QUIZ

Switching costs ____________________________. Question 1 options: a)  that are aerial accommodate acceptable opportunities for new ally or suppliers to admission this bazaar (picture). b)  in chump markets can be aerial due to investments that ally achieve in analogous affairs and ordering. c)  can be kept lower by utilizing a sole supplier. d)  are added important for businesses, than for chump buyers, due to the abutting buyer-seller relationships that develop. e)  that are kept aerial are a acceptable abiding tactic to accumulate buyers bound into poor affection service. Question 2 (3 points) Which of the afterward applies to Bookish Acreage law? Question 2 options: a)  copyrights accommodate aegis for barter secrets. b)  copyrights accommodate aegis for the aboriginal works of authors, musicians, and photographers. c)  confidentiality agreements are abandoned appropriate for customers. d)  requires a achievement assay to accretion acreage protection. e)  tends to abate antagonism and abatement innovation. Question 3 (3 points) Business buyers are agnate to final consumers in that: Question 3 options: a)  They acquirement accessories and casework that abutment the assembly of alternative products. b)  Ensuring that revenues exhausted costs consistently the primaryconsideration back evaluating a artefact for purchase. c)  They acquirement accessories to add to and achieve their own final product d)  Customer achievement is bent by the chump back the artefact or account is consumed. e)  Products purchased are generally congenital into the affairs organization's alms to its own customers. Question 4 (3 points) Based on the Endries Ballast Aggregation video, the ambition of the President of Endries Accumulation Aggregation was to  __________________________. Question 4 options: a)  save their barter at atomic 4% of the amount of their fasteners. b)  not get circuitous in Endries' customers' affairs decisions until the Bear Band-aid Stage c)  be the sole supplier of all the ballast needs of Endries' barter by accepting circuitous all the way through their accomplishment processes. d)  be the cardinal two ballast provider for the U. S. Department of Defense. e)  be the cardinal one ballast provider for the women's appearance industry. Question 5 (3 points) A acceptable archetype of Accustomed Law is ______________? Question 5 options: a)  behaving artlessly and not accepting too aflame back a crisis occurs in your company. b)  the acceptance that some bodies are aloof artlessly bad and the added of these bad bodies that we lock up the better. c)  when admiral aloof artlessly attending out for themselves and booty aggregation funds for their claimed use. d)  a acceptance that demography anyone's activity is wrong, alike for the government back abhorrent accumulation murders are committed, like those by the adolescent man in Charleston at a abbey adoration meeting. e)  protecting the accustomed ambiance by akin admission to wilderness areas Question 6 (3 points) Which of the afterward takes abode during the Collaborate date of the Action of Bazaar Ownership? Question 6 options: a)  Keep definitions of amount accepted aural the market b)  Divestiture of ailing assuming SBU's c)  Brand articular as standard d)  Market client assets acumen to alternative credibility of appearance aural the market e)  Black and Decker awash their baby apparatus band to Accepted Electric during this stage. Question 7 (3 points) Which of the afterward statements about Brand Character is best correct? Question 7 options: a)  Is acutely important back business to banana book barter appearance conventions. b)  Many chump accessories accept basic genitalia bogus by brands that are the aforementioned as chump brands. c)  Many acclaimed brands in business markets may be about alien by consumers. d)  Is direct, elastic, and beneath volatile. e)  Brand character is not as important in business markets as it is in chump markets. Question 8 (3 points) Value _________________________. Question 8 options: a)  is the sum of all the allowances that a chump receives bare the costs involved. b)  is calculated, in part, by the abstraction of evaluated price, which is the sum of all the absolute allowances evaluated by the client back owning and application a product. c)  is the axial aspect in the abstraction of a Amount Chain, aboriginal put alternating by Rand Paul in 2015, while actualization on the Daily Show, with Jon Stewart. d)  is hardly acclimated by barter because it is so complicated to evaluate. e)  is created by the architect alone. Question 9 (3 points) The Compatible Bartering Code is __________________________. Question 9 options: a)  One of the admired classes for "wannabe" accumulated attorneys in law school b)  A accepted set of laws that administer affairs and associated case law c)  designed to adapt compatible amount maintenance. d)  is a set of codes to advance compatible classifications codes for bookish property. e)  used in all 50 U. S. states as the compatible accepted for bartering contracts. Question 10 (3 points) The contempo amusing media attack directed at the Kraft aggregation approved to get Kraft to __________________. Question 10 options: a)  Change the capacity in Kraft Macaroni and Cheese b)  Remove abrogating announcement directed at adolescent children c)  Encouraging them to accord up its tobacco products d)  Prevent them from affairs milk from amoebic farms e)  Change the actinic agreement of its agronomical products Question 11 (3 points) The Bullwhip Effect _____________. Question 11 options: a)  happens because baby changes in chump appeal account big changes in business demand. b)  happens back chief admiral blaze business marketers after account or notice. c)  Should be abhorred at all cost. d)  happens because abounding adopted buyers appeal that business marketers be certified by International Standards Organizations (ISO). e)  Is added acceptable to be acquainted at the International Rodeo during bull-riding competitions at the nrg amphitheater in Houston. Question 12 (3 points) Markets advance as competitors, channels, customers, and technologies change.  According to the arbiter and the discussion, into what anatomy of antagonism are markets best acceptable to eventually emerge? Question 12 options: a)  Monopsony b)  Oligopoly c)  Competitive Maturity d)  Monopolistic Competition e)  Hypergrowth Question 13 (3 points) The Covisint Automotive Accumulation Chain Exchange adventure (from the aperture adventure in Affiliate Three was __________________________. Question 13 options: a)  Plagued by problems acquired by an abhorrence of suppliers and buyers to allotment important information b)  An online dating account allusive eHarmony.com c)  A above force in the Automotive Industry advantageous the genitalia accumulation shortages acquired by the Japanese Tsunami. d)  an accomplished archetypal of supplier/buyer purchasing partnerships. e)  an outstanding success. Question 14 (3 points) Which of the afterward Acts is accepted as the appraisement act, because it dealt with amount bigotry and provided penalties for both buyers and sellers? Question 14 options: a)  There is no actual acknowledgment because U. S. Law does not awning appraisement discrimination. b)  Sherman Anti-Trust Act c)  Federal Barter Commission Act d)  Robinson-Patman Act e)  Clayton Act Question 15 (3 points) The Seimens aggregation CEO Heinrich von Pierer created a 10 point plan to adapt Siemens.  At the end of the adventure he ______________________. Question 15 options: a)  became affected in a aspersion involving bribes paid to adopted governments and back he was at accountability the aggregation dedicated him. b)  was acknowledgment to a college column as absolute CEO in allegation of all European operations. c)  Was assassin by Donald Trump to about-face his presidential attack about in 2015. d)  was adored amply for axis the aggregation about and authoritative them successful e)  became affected in a aspersion involving bribes paid to adopted governments and alike admitting he was not involved, took albatross and resigned. Question 16 (3 points) Which of the afterward cardinal administration action achieve is in the appropriate adjustment from alpha to finish? Question 16 options: a)  Monitoring of ambiance and achievement results, ambience goals, adjustments based on assay of variance, SWOT b)  Tactics, strategy, objectives, goals c)  Setting goals and objectives, assay of the accepted situation, SWOT analysis, action design d)  Analysis of variance, accomplishing plan design, assay of the situation, action plan design e)  Setting goals, adviser environment, adjustments, SWOT analysis Question 17 (3 points) Which of the afterward statements about the Bayer aggregation is correct? Question 17 options: a)  Bayer has been in business for about 30 years. b)  Bayer has been active in abounding ambiguous incidences of bribery adopted governments in attempts to advance affairs of its markets. c)  Scientists at the Bayer aggregation accept developed a wallpaper that delays the collapse of barrio during earthquakes. d)  Bayer has consistently been an American endemic company. e)  Bayer concentrates on and allocates best of its assets to its aerial bazaar allotment aspirin products. Question 18 (3 points) _____________________________________ are those retailers who, either through mail order, e-commerce, or alternative means, accommodate a bargain account amalgamation to customers, enabling a lower  sales price. Question 18 options: a)  Interlocking Directorates b)  Full-service retailers c)  Fair barter retailers d)  Predatory appraisement merchants e)  Free Riders Question 19 (3 points) The best cogent differences amid Business to Business Business and Chump Business are: Question 19 options: a)  Prices for chump buyers are added acceptable to be anchored account or agreed prices, while prices for authoritative buyers are about consistently negotiable. b)  Channels of administration are beneath and added absolute for business customers. c)  The primary promotional accent is claimed affairs for consumers. d)  Consumer accessories are added technically circuitous than business products. e)  Consumer buyers are added acceptable to be professionally accomplished purchasing personnel. Question 20 (3 points) The Business Abstraction ___________. Question 20 options: a)  includes compassionate chump needs, in a accommodating way, that meets authoritative goals. b)  Is the abundance of appurtenances accepted by a accumulation of business buyers at a accustomed price c)  Is a anachronous abstraction no best used d)  Is how business marketers advanced new account back aggravating to exhausted the competition. e)  Is the aforementioned as the 4 P's. Question 21 (3 points) Consumer Bazaar Anatomy is ______________. Question 21 options: a)  relatively few buyers b)  geographically dispersed c)  professionally accomplished purchasing personnel. d)  oligopolistic competition e)  geographically concentrated Question 22 (3 points) In the aperture adventure for affiliate Two the two big segments that TRW markets to are: _______________________________ and ________________________. Question 22 options: a)  Original Equipment Manufacturers (OEM) and Governmental Units b)  Trans Regional Wholesalers (TRW) c)  Aerospace Manufacturers and Aftermarket Equipment Manufacturers d)  End users and Amount Added Resellers (VAR) e)  Original Equipment Manufacturers (OEM) and Aftermarket Equipment Manufacturers Question 23 (3 points) Which one of the afterward types of Authoritative Barter are classified as Bartering Enterprises by the textbook's authors? Question 23 options: a)  Banks and alternative Lending Institutions b)  Hospitals c)  Component Genitalia and Bogus Materials Producers d)  The American Red Cross e)  The Independent Press Question 24 (3 points) The four stages of the Action Flow Archetypal of the Authoritative Buyers Accommodation Action are _________________? Question 24 options: a)  Definition, Selection, Bear Solution, Endgame b)  Need Recognition, Evaluation of Alternatives, Bear Solution, Acquirement Decision c)  Too complicated to awning in this bound space. d)  Definition, Need Recognition, Valuation of Alternatives, Bear Solution e)  Need Recognition, Advice Search, Evaluation of Alternatives, Acquirement Decision Question 25 (3 points) Which of the afterward is not one of the animal factors circuitous in business decisions?  Four answers are actual and one is incorrect.  You are attractive for the incorrect answer. Question 25 options: a)  People seek accretion for their beliefs b)  Purchase decisions are backed by calmly assessable facts, rather than actuality justified for political reasons. c)  Facts are abiding to absolve the accommodation affairs centermost associates appetite to make d)  Suppliers that admit the cultural, interpersonal, amount and accord needs are added acceptable to be “in” suppliers e)  A analysis of the action is generally done for assurance reasons Question 26 (3 points) Even admitting the United States has a chargeless bazaar economy, there are restrictions are placed on businesses.  Which of the afterward affidavit are accustomed for these restrictions? Question 26 options: a)  assure according admission to the bazaar and assure consumers in the market b)  to asphyxiate businesses and achieve it difficult for them to operate c)  protect consumers from anniversary other d)  protect the interests of the wealthiest Americans. e)  protect companies from consumers Question 27 (3 points) Enforcement of business laws is ______________________? Question 27 options: a)  more accurate now that Republicans ascendancy both houses of congress. b)  based on the Celler-Kefauver Act. c)  the albatross of the aldermanic annex of government because legislators achieve laws. d)  coordinated with the European Union laws. e)  the albatross of the controlling annex of the federal government. Question 28 (3 points) The Civic Business Abstraction ______________________________. Question 28 options: a)  Is difficult to acquisition in best organization's web pages. b)  is the base for win-loss strategies in chump relations. c)  is based on accustomed civic law d)  states that the aggregation charge bear achievement while additionally actuality anxious about civic well-being e)  is formed in alone customer's minds, based on their impressions of the organization. Question 29 (3 points) Which of the afterward accomplishments would not advice a aggregation abbreviate the likelihood and appulse of crises?  Four of the afterward answers are right.  One acknowledgment is wrong.  You appetite the amiss answer. Question 29 options: a)  monitor threats and advanced crises. b)  provide accolade structures that animate ethical behavior by your employees. c)  allocate assets to set up a crisis administration team. d)  limit admission to the media in a crisis and accumulate as abundant advice as accessible from accepting out to abbreviate the appulse of the crisis. e)  provide amount for your barter and behave ethically in the company's relationships with ally and the association in general. Question 30 (3 points) Which of the afterward allowances were not included in the World of Concrete 2015 Barter Show.  You are attractive for the one incorrect acknowledgment out of five. Question 30 options: a)  The latest new artefact and casework information b)  Education classes c)  Free bank chips for the strip d)  Opportunities to network e)  Product demonstrations Question 31 (3 points) Which of the afterward is the accomplished akin of authoritative strategy? Question 31 options: a)  Grand Perspective b)  Cloud c)  Functional d)  Corporate e)  Business Unit Question 32 (3 points) Strategic ability allocation is important because? Question 32 options: a)  Cash beasts are expensive b)  Clean baptize is essential c)  Organizational assets are not limitless. d)  Functional akin action determines who gets to admeasure assets in the organization e)  Balanced scorecards cannot achieve if belted to bound resources Question 33 (3 points) All of the afterward companies accept a acceptability for ambitious business strategies in the accepted market, one does not.  Which of the afterward does not accept a acceptability for accession and ambitious strategies.  You are attractive for the one aggregation that does not accept a acceptability for accession and ambitious strategies. Question 33 options: a)  Blackberry b)  General Electric c)  Seimens d)  Enron-Arthur Anderson e)  Bayer Question 34 (3 points) ____________________________ occurs back a close with a ascendant position in a market, threatened by a new or abate firm, changes its appraisement anatomy such that the new close cannot achieve profitably. Question 34 options: a)  Exclusive dealing b)  Predatory pricing c)  Free riders d)  Initial Public Alms (IPO) e)  Refusal to deal Question 35 (3 points) Protection accepted by the federal government to inventors of aboriginal products, processes or compositions of actual is a ___________________________. Question 35 options: a)  Joint license b)  Copyright c)  Patent d)  Trade secret e)  License Question 36 (3 points) The latest business exchange antagonism amid FedEx and UPS, declared in the Introduction area of affiliate one in your arbiter is ______? Question 36 options: a)  UPS has surged way advanced of FedEx in the baby amalgamation commitment market. b)  FedEx has surged way advanced of UPS in the ample amalgamation commitment market. c)  FedEx and UPS are both aperture up new busline routes to South America. d)  Both companies are disturbing to appear up with new opportunities in their market. e)  FedEx and UPS accept broadcast their exchange offerings by accepting commutual companies. Question 37 (3 points) Which of the afterward are specific characteristics of accomplishing bazaar analysis in business markets? Question 37 options: a)  Non-technical client expertise b)  Emotional accommodation making c)  Extended time frame d)  Diversity of interests in the affairs center e)  Diversified markets Question 38 (3 points) Which of the afterward would be included in the Selection Date of the Action Archetypal of the Affairs Accommodation Process? Question 38 options: a)  Proposal solicitations are beatific out in the anatomy of RFP's or RFQ's, which are again evaluated by associates of the Affairs Center. b)  Development activities adapt the band-aid to the specific abstruse needs (in accession to alternative needs) of the chump and appetite to aftermath the Absolute Offering. c)  The complication of the band-aid and the cardinal of authoritative units to be circuitous (size of the affairs center) are selected. d)  Successful suppliers are involved, generally in the development of the Artefact Specification. e)  This date is not the end of the process, but the alpha of the abutting befalling for the supplier to serve the customer Question 39 (3 points) In the video, "The Agitation with Chicken" ____________________. Question 39 options: a)  a above amusing media attack was started to beef the aerial cardinal of calories in anniversary chicken. b)  was a acceptable archetype of the new use of Internet crowd-sourcing to break a arduous crisis problem. c)  government regulators bankrupt bottomward all of Foster Farms operations back complaints adjoin the aggregation started actuality registered by consumers. d)  several bodies died from Samonella Heidelburg aliment poisoning. e)  new added accurate regulations guaranteeing greater aliment aegis for consumers were rushed through assembly in almanac time. Question 40 (3 points) In the Growth-Share cast Cash Beasts are characterized by ____________________ bazaar advance amount and ______________________ about bazaar share. Question 40 options: a)  moderate, moderate b)  low, high c)  low, low d)  high, high e)  high, low Question 41 (3 points) Situational belief authorize standards based on the affairs of the accepted time.  Which of the afterward is not an archetype of situational ethics? Question 41 options: a)  I was aloof afterward orders b)  This is the way we accept consistently done it c)  But anybody abroad does it d)  It is advised accepted convenance in that market. e)  Individual standards are acquired from a higher, accepted source. Question 42 (3 points) Business to Business Advance _______________________________. Question 42 options: a)  primarily emphasizes Advertising b)  emphasizes claimed affairs and dialogue. c)  requires beneath abstruse ability by the agent than chump promotion. d)  measured primarily by artefact afterimage and artefact acquaintance in the ambition market. e)  a best generally a monologue. Question 43 (3 points) Which of the afterward would be a acting adversary for a full-service restaurant if the account barter seek is "entertainment"? Question 43 options: a)  Bar that serves hot food b)  Concert at the zoo amphitheater c)  Airport restaurant d)  Fast-food restaurant e)  Food barter vendor Question 44 (3 points) In the Technology Adoption Activity Cycle Tornados are best acceptable acquired by __________? Question 44 options: a)  Fracking b)  The anarchy that occurs during a aeon of accelerated new technology sales growth c)  Cold air masses abounding bottomward from Canada d)  The chasms formed by earthquakes acquired by fracking e)  Pragmatists declining to actuate Visionaries the new technology is viable Question 45 (3 points) Which of the afterward is the sum absolute of all the impressions and adventures that the client has of the supplier, whether or not pertinent to the accepted affairs situation? Question 45 options: a)  Weapon of Accumulation Destruction (WMD) b)  Value Added Resellers c)  Modified-Rebuy situation d)  Value Image e)  Industrial distributors Question 46 (3 points) In the Affiliate 16 adventure "TWA Flight 800 Revisited" ____________________________. Question 46 options: a)  the flight comatose and the account was absolutely pilot error. b)  the aggregation was sued for befitting cartage in the aeroplane for 13 hours due to acclimate conditions. c)  the account of the blast was never articular because they could not retrieve the aeroplane from the ocean floor. d)  was acclimated to try TWA's new 800 calling arrangement that cartage could use while they were in the air. e)  the even comatose due to the centermost addition catchbasin (CWT) overheating. Question 47 (3 points) ______________is/are the contextual analogue of what the alignment is and what it expects to accomplish. Question 47 options: a)  Objectives b)  SWOT (Special Weapons Operational Tactics) team c)  Tactics d)  Goals e)  Mission Question 48 (3 points) A Business Portfolio is _____________________________. Question 48 options: a)  what got CEO Heinrich von Pierer in agitation back bribes were paid to adopted government. b)  the aforementioned as a business amount competency c)  a accumulating of Cardinal Business Units (SBU's) that serve assorted needs in the accumulated structure. d)  necessary to accumulate GPS units appropriately programmed e)  the "art of the general" Question 49 (3 points) The ____________________________________ was the aboriginal to prohibit "monopolies" or attempts to "monopolize" and "contracts, combinations, or conspiracies in abstemiousness of trade". Question 49 options: a)  Federal Barter Commission b)  Clayton Act c)  Robinson-Patman Act d)  Celler-Kefauver Act e)  Sherman Anti-trust Act Question 50 (3 points) A acceptable antecedent of aggressive advice is the barter press.  What is the barter press? Question 50 options: a)  A advertisement that has accessories accounting about a advanced ambit of industries b)  The latest chargeless advertisement advertisement the area of bandy meets in the area c)  A advertisement of accessories accessible for trade d)  A abode that has booths and displays for any aggregation of agenda aural an industry e)  A advertisement that has accessories accounting about a accurate industry

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