Assignment 3: Market Position Analysis

Throughout this course, you will conduct a action assay for a called company. Begin this appointment by selecting an alignment for your advance activity activities. In this module, you will appraise the artefact portfolio of your called business assemblage by allegory the amount proposition, bazaar position, and aggressive advantage of its articles and services. Part I: Interview To accretion an compassionate of your called business unit’s bazaar position, amount proposition, and aggressive advantage, conduct at atomic one account with a mid-level or chief manager. Use the account to accost the manager’s acumen of his or her business unit’s artefact portfolio. Be abiding to altercate the credibility of assay listed beneath in Part II of this assignment. Part II: Analysis Based on the advice aggregate from the interview, assay the artefact portfolio of your called business unit. In your analysis, analyze the business assemblage of your aggregation and the product(s) and service(s) on which you will focus. Make abiding to accommodate the afterward credibility in your analysis: Describe the ambition chump for the product/service in agreement of accordant characteristics that appulse the business strategy, including area (how it should be reached) and affairs habits. Identify anniversary chump segment’s specific wants and needs. Explain why they buy your company’s artefact or service, or a aggressive artefact or service. Justify how able-bodied your product/service satisfies chump wants and needs. Analyze any wants and needs that are not met by your product/service. Analyze the position of your product/service in affiliation to the competition. Analyze the capital competitors. Explain how your artefact differs in agreement of features, function, quality, price, availability, cast image, and the like. Explain why this adverse is important to your customers. Describe the antecedent of aggressive advantage for your product. Evaluate how acceptable is this antecedent of advantage. Assess the abiding sustainability of the antecedent of adverse and aggressive advantage. Include adapted advice from the account in abutment of your answer. Part III: Matrix In comparing your product/service to that of the competition, assemble a simple cast in the afterward way: List the key chump wants or needs on the left-hand vertical axis. List the aggressive articles on the top accumbent axis, starting with your product/service on the left. For anniversary chump appetite or need, announce how able-bodied anniversary aggressive artefact satisfies the charge application a calibration of 0–2. 0 = charge not met 1 = charge partially met 2 = charge absolutely met This is a simple but able beheld apparatus for comparing the about position of assorted offerings from aggressive sources. Write a 3-page cardboard in Word architecture and attach the cast as an appendix. Apply APA standards to commendation of sources.  Assignment 3 Grading Criteria Assignment Component ProficientMaximum Points     Describe the ambition chump for the product/service in agreement of accordant characteristics that appulse the business strategy, including area (how reached), affairs habits. Ambition chump is acutely and accurately identified. Description includes all accordant characteristics that appulse the business strategy, including (but not bound to) area and affairs habits.12  Identify anniversary chump segment’s specific wants and needs. Explain why they buy your company’s artefact or service, or a aggressive artefact or service. Each chump segment’s wants and needs are identified, specific, and appropriate. Explanation as to why chump buys product/service is clear, complete, and provides specific detail to abutment ideas.12  Justify how able-bodied your product/service amuse chump wants and needs. Analyze any wants and needs that not met by your artefact / service. Justification of how able-bodied product/service satisfies chump wants and needs is clear, complete, and provides complete examples that abutment stance. Any wants and needs not met by the product/service are articular and evaluated. 20 Analyze your product’s position in affiliation to the competition. Analyze the capital competitors. Explain how your artefact differs in agreement features, function, quality, price, availability, cast image, etc. Explain why this adverse is important to your customers. Analysis of artefact in affiliation to antagonism is clear, complete, and detailed. Where the artefact resides in the bazaar as a accomplished is bright and accurate. Capital competitors are specified. Explanation of how artefact differs from antagonism is bright and complete. It includes altercation of features, function, quality, price, availability, cast image, and the like. Explanation of why adverse is important to barter is bright and supports the absolution as to customers’ wants and needs. 20  Describe the antecedent of aggressive advantage for your product. Evaluate how acceptable is this antecedent of advantage. Antecedent of aggressive advantage for artefact is acutely and absolutely declared with capacity to highlight specific ideas. Evaluation of sustainability of antecedent of advantage is bright and ashore in adapted examples. 12 Include advice from adapted interviews. Advice from interviews is alloyed into the appointment and acclimated as abutment throughout. 20  Write application ethical scholarship and able grammar and mechanics. Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in authentic representation and allegation of sources; and displays authentic spelling, grammar, and punctuation.20  Academic Writing Write in a clear, concise, and organized manner; authenticate ethical scholarship in authentic representation and allegation of sources (i.e. APA); and affectation authentic spelling, grammar, and punctuation. 20 Total: 136

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