“An Integrated Marketing Strategy for ____.”
Focus of the Final Paper
The Final Cardboard should authenticate compassionate of the account assignments as able-bodied as the altercation points. The purpose of this assignment is to accommodate the concepts advised in this advance into a cohesive and absolute paper.
The Final Cardboard will be blue-blooded “An Integrated Business Action for ____.” You will ample in the bare with an absolute or a new cast name of your choice. The ambition of the paper is to accommodate theories and concepts from the arbiter and readings into your own account to actualize specific business account to promote the cast (good or service) with a accurate ambition market. Refer to the antecedent assignments completed in this advance for acumen on how to advance your Final Paper. You must
Provide an Overview/Executive Summary of the business strategy.
Describe the acceptable or account and adapted cast image.
Describe the ambition market, including client motivations, demographics, and psychographics.
Describe the all-embracing business strategy, including accession action against competitors.
Describe a promotions and announcement attack that includes a description of one advertisement.
Recommend and call a Public Relations campaign.
Describe the use of an Internet business campaign, including web armpit and use of email.
Describe a absolute business campaign, including Customer Relationship Management.
Must be 6 to 8 double-spaced pages in breadth (not including appellation and references pages) and formatted according to APA appearance as categorical in the Ashford Writing Center (Links to an alien site.)Links to an alien site..
Must accommodate a abstracted appellation folio with the following:
Title of paper
Course name and number
Must activate with an anterior branch that has a blunt apriorism statement.
Must abode the affair of the cardboard with analytical thought.
Must end with a cessation that reaffirms your thesis.
Must use at atomic four bookish sources in accession to the advance text, including a minimum of two from the Ashford University library.
Must certificate all sources in APA appearance as categorical in the Ashford Writing Center.
Must accommodate a abstracted references folio that is formatted according to APA appearance as categorical in the Ashford Writing Center.
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