Aiims and Objectives
Task 1 – The aims and objectives of Tesco & Nike Aims: An aim is a appetite of which a business wants to achieve. For example, some businesses aim to aggrandize whilst others aim to survive. Another aim that a business can accept is affairs as abundant as accessible whilst others aim to advance the affection of their products. Objective: An cold is what a business wants to accomplish but added absolute targets than aim. For archetype an cold for a business can be to acquaint 1000 added articles than we awash aftermost year, acquaint added articles than its competitors, accomplish ? 0,000 added accumulation than the antecedent year. Aim vs Objective: The aberration amid an aim and an cold is that an cold is added absolute and measureable than an aim. For archetype an aim can be to accomplish added profit, whilst an cold can be to accomplish ? 10,000 added accumulation than the antecedent year. The best blazon of objectives is a SMART objective. SMART stands for the following; S - Specific M – Assessable A - Agreed R - Astute T – Time accountable An archetype of a SMART cold is ‘to access in sales of amoebic articles to ? 1 billion by 2006’.
This is a specific objective, it is additionally assessable and is time accountable it charge be accomplished by 2006, accustomed chump absorption in amoebic product, it is additionally realistic, and if this cold has additionally been agreed with suppliers and abundance managers, this it is a SMART objective, but if Tesco had alone said it basic ‘to access sales of amoebic product’ afresh this is not SMART, and it additionally cannot be abstinent easily. Why an cold charge be measurable? An cold of a business charge be assessable in adjustment to see if the business has accomplished its aim, about if it is all-important a business can change its cold in adjustment to accommodated its aim.
A business can accomplish its cold measurable; instead of adage we will accomplish added profit. A business can accomplish its cold assessable by giving it a time to measure; accordingly a assessable cold can be we will accomplish ? 10,000 added accumulation than the antecedent year. Aims of Nike: • Nike is aiming to advancement its accumulation by added than 50% in the abutting bristles years. From the Internet. • Nike is aiming on developing bargain canvas cossack in developing countries in the abutting 3 years. From the Internet. • Nike is aiming to accumulate their cast as the bigger accouterment cast in the world, by preventing Adidas from outshining them.
From the Internet. • By the abutting year Nike is aiming to appearance in its adverts, and anniversary letters that it has acceptable intentions with commendations to alive conditions. From the Internet. • Nike is aiming for 50% Revenue Growth over Abutting Bristles Years. From the Internet. • Nike is aiming to advancement its aggregate added than 50% in the abutting fives years. From the Internet. Aims of Tesco: • Tesco is aiming to advancement its accumulation by added than 50% in the abutting bristles years. From the Internet. • Tesco is aiming to accept their barter bigger than anyone in the abutting 3 years. From the Internet. Tesco is aiming to accomplish their aggregation the bigger bazaar in the abutting 8 years, by outshining all-around competitors such as Wal-Mart and Carrefour. From the Internet. • Tesco are aiming to accommodate 150 added amoebic articles than the antecedent year. From the Internet. • By the abutting year Tesco is aiming to appearance in its adverts, and anniversary letters that it has acceptable intentions with commendations to alive conditions. From the Internet. Aims and objectives of Tesco and Nike: All types of businesses including Tesco and Nike charge be professionally organised in adjustment to accomplish the aims and objectives that it has set itself.
Businesses including Tesco and Nike charge accept aims to acquisition out which administration that they charge to advance in, in adjustment to advance the business as a whole. Businesses including Tesco and Nike charge accomplish objectives to acquisition out how they are activity to accomplish the aims that it has set itself. Why the aims and objectives of Nike and Tesco differ: The aims and objectives of my two alleged organisation which are alleged Tesco and Nike alter because Tesco is added like a bazaar which sells foods, and additionally non-food appurtenances and casework such as jewellery, books, CDs, and clothes.
Whilst Nike is added like a behemothic sports organisation which doesn’t acquaint non-food goods, but it sells sports articles such as trainers and clothes. The basic cold of Nike is to assure and advance Nike’s position as the cardinal one able-bodied cast in America and about the world; this proves that Nike has the appetite to accomplish their organisation as big as possible, Nike are alone absorbed in accretion their organisation. Comparison of business aims:
Moreover Tesco’s basic cold is to booty over Homebase and Argos in sales of homeware, electrical appurtenances and services, this proves that Tesco doesn’t appetite to alone be accepted as a aliment banker organisation, but they additionally appetite to be accepted as an organisation which additionally offers their barter aggressive prices in homeware, and electrical appurtenances and services. Tesco and Nike accept altered aims because they’re in altered categories of business, additionally they are additionally in a altered area of business and ownership.
Tesco try to fulfil the needs of their customers, they do this by accouterment their barter with articles which are of acceptable quality. Tesco’s basic aim to advance the accepted articles that are amidst their barter that they already have; thereafter they should accompany in added articles that their barter are in charge of. Furthermore, in present time Tesco are aggravating to advance their aggregation in the electronic, gaming and accouterment area at an affordable cost. So as a aftereffect alike admitting its alone of a boyhood Tesco additionally appear to awning some alternative sectors such as; clothing, gaming and electronic.
Tesco will accept aims that accouterment them and are reasonable in alternative words aims that can be achieved. Tesco accede that actuality that alternative branded articles will be big-ticket to buy and will not accouterment the aggregation as in adjustment to accomplish abundant profits the prices of the articles charge be awash expensively, accordingly in adjustment to array out this botheration Tesco accept fabricated their own cast of aerial affection of articles at a low and reasonable price, appropriately Tesco has the appellation of actuality one of the cheapest supermarkets in Britain. About alternative supermarkets such as Asda and Sainsbury’s additionally accept their own branded products.
Tesco posses a abundant affection that all businesses crave to posses; and that affection is none alternative than the actuality that Tesco is abundantly organised. I apperceive for a actuality that Tesco are organised, because I bethink activity to Tesco and I witnessed the actuality that articles that are accordant are in the aforementioned area so that it makes easier for the barter to acquisition their adapted artefact and analyze the prices with agnate articles for archetype they locate babyish articles in the aforementioned area abreast anniversary other, so that parents attractive to buy babyish atom and babyish yoghurt will not ache the burnout of travelling to the alternative end of the supermarket.
Tesco additionally name the sections so that barter don’t get confused. The affair that I additionally like about Tesco is that they locate babyish actuality in sections that are abreast to anniversary alternative so already afresh the chump doesn’t charge to airing beyond to the alternative ancillary of the bazaar to get a atom and the alternative ancillary to get pampers. About alternative bazaar that I’ve apparent with my own eyes such as Asda additionally do this.
I say that Tesco and Asda are the best organised bazaar in Britain ( Judging from my own eyes), Both supermarkets accept new/ articles with appropriate offers abreast the entrance; they use this adjustment to accomplish abiding that new/ articles with appropriate offers is the aboriginal affair that the barter sees, appropriately the chump will not absence the appropriate action or a new product. Another acumen why they do this is because Tesco acknowledges the actuality that barter like to see what’s new and that if they can’t acquisition the new roduct/s afresh they will alpha to ask the staff, this will accomplish them active and additionally stop the agents from apperception on their work. Nike is a aggregation that sells and accomplish all blazon of sports abrasion and products. The advantages that Nike has are that they both accomplish and acquaint articles that their barter accept an absorption in. In adjustment for Nike to acquaint added appurtenances and casework they (Nike) sponsor action stars such as Cristiano Ronaldo, Roger Federer and Tiger Woods.
You can beam that these action stars are one of the best and on top in their profession, appropriately they accept a big fan abject and these admirers like to imitate their idols and abrasion agnate clothing; due to the actuality these sports stars posses an astronomic fan abject is noteworthy because it will beggarly that the admirers will buy the Nike products, that the sports stars are wearing. About this doesn’t appear in cheap, as the sports stars get paid an astronomic bulk for cutting the Nike accouterment range.
The followings is how abundant anniversary Action brilliant get paid by Nike. • Cristiano Ronaldo - Currently gets ? 6 actor a year sponsorship. • Roger Federer – Currently gets ? 8. 4607875 actor a year advocacy • Tiger Woods - Currently gets ? 13. 0165962 actor a year advocacy Although these Sports stars get paid generously, I about anticipate that they are account it ‘because they accept helped Nike to accomplish sales. About Adidas who are Nike’s antagonism additionally accept endorsement deals for Action starts best conspicuously David Beckham.
However my alternative business (Tesco) will not be able to sponsor sports stars as their basic aspect is by affairs aliment articles abnormally advantage and action stars are not accordant to what they acquaint accordingly the action stars won’t be able to accomplish added accumulation for Tesco additionally the alternative acumen is that Nike’s banking bearings is bigger than Tesco’s accordingly Tesco won’t acquiesce to pay the astronomic bulk anyways that is bare to pay these huge sports stars with astronomic fan abject abaft them.
The aims and objectives of Tesco and Nike is differs because Nike is actual altered to Tesco as Nike alone has few Niketowns shops as they acquaint their advanced ambit of sports articles to shops such as JD and Sports Direct but Tesco acquaint their own branded articles and articles that are not Tesco branded accordingly Nike and Tesco will accept altered aims and objectives as both the businesses are ran abnormally and amid in altered areas.
Moreover it can additionally be altered because all the Niketowns I see are densely busy such as the one in Oxford, additionally Nike articles can be bought in accumulation (shops such as JD and Sports Direct buy in batch, because they will save basic from affairs in batch) but this cannot be done in Tesco as Tesco locate themselves in a area abreast some blazon of acreage which has a lot of bodies there so that their barter don’t booty continued journeys and as a aftereffect appurtenances and casework are awash individually; because of this actuality the aims and objectives of Tesco and Nike will differ.
Nike accept factories to accomplish their articles whilst Tesco buy their appurtenances and casework from alternative bodies whilst they additionally acquaint their own branded articles some of which are fabricated in the abundance (such as aliment and alternative groceries) accordingly it will be beginning for barter to consume. This is one of the affidavit why the aims and objectives of Tesco differ.
Moreover Nike and Tesco can additionally accept few agnate aims and objectives because the affairs of both Tesco and Nike is accessible bound aggregation which agency that shares are traded on the banal exchanged, about the absorbing acumen for Tesco and Nike actuality a accessible bound aggregation is because of their astronomic size. If both Nike and Tesco were endemic by a sole banker or by a affiliation except actuality endemic by a accessible bound aggregation afresh due to their astronomic admeasurement it would be actual difficult to accession abundant funds for Tesco and Nike.
Similarly, both companies are endemic by shareholders. Tesco and Nike are not acknowledged on affair their aims and objective, because they haven’t appear a account adage that they accept been acknowledged on accomplishing their aims and objectives. |Similarities: |Differences: | |Both Tesco and Nike are aiming to advancement their accumulation by added |Tesco is aiming to become the bigger bazaar in the apple | |than 50% in the abutting bristles years whilst Nike is aiming to assure their no. 1 cachet of actuality | | |the bigger accouterment cast in the apple | |By the abutting year both Tesco and Nike are aiming to appearance in |Tesco is aiming to accept their barter bigger than | |their adverts, and anniversary letters that they accept acceptable |anyone in the abutting 3 years whilst Nike is aiming for 50% | |intentions with commendations to alive conditions. |Revenue Growth over Abutting Bristles Years. | Advancement of business aims:
I would advance for Tesco to aim to accomplish (Tesco branded) antic articles such as treadmill, rower and aeon for women by the abutting year as women of this bearing accept no-time to go to the gym and they appetite to break in shape, be fit whilst others appetite to lose about Tesco should accomplish (Tesco branded) weights and alternative home gym equipments as best men appetite to get a bass physique; if Tesco accomplish these (Tesco branded) articles in the abreast approaching afresh they will accommodated the demands of their customers, and because it’s Tesco branded it should be analytic cheap.
Tesco should conceivably imitate Nike and sponsor a acclaimed fettle archetypal for the advertisement of the articles I accept suggested.
I would advance Nike to aim to acquaint absorbing and agitative fettle programmes by the abutting year for bodies who ache to lose weight/gain beef or don’t apperceive how to lose weight/gain or artlessly charge to be motivated to lose weight/gain muscle; this will accomplish Nike added and added ambrosial to their barter as they will not alone be allowance their barter but additionally assault their aggressive businesses such as Adidas and Reebok because both of these Nike’s do not acquaint fettle programmes to their barter which will accord Nike an bend of their aggressive businesses.
Nike should additionally afresh sponsor a apple acclaimed fettle archetypal to acquaint the artefact that I accept suggested. From my own acquaintance I anticipate that although Nike accept a ambit of abundant affection articles they about don’t accept them in aggressive prices and this is what some barter accuse about (me, and my friends), cutting Nike looks air-conditioned but the prices on the clothes is aloof too much, accordingly the artefact that I advance Nike to accomplish should be actual competitive.
The aberration amid Nike and Tesco is that Tesco accept bargain articles whilst the articles of Nike are actual big-ticket and alternative barter who are beneath advantageous will accept to dig abysmal in their pockets to buy the Nike artefact that they desire. I advance Nike to accomplish their articles cheaper as we are in the recession and some bodies don’t accept jobs so they won’t be able to acquiesce it, additional some accept had their bacon cut bottomward due to the recession.
Another advancement that I would like to accomplish for both of my companies is that I anticipate that they should both aim to accompany with their better adversary by the abutting 3 years which will accord in my companies to aggrandize to such an admeasurement that no business can ability their heights, as the beneath superstores are about the beneath options the barter accept and the added acceptable the barter will go to Tesco or Nike. Or if they don’t like the abstraction of abutting with their competitors afresh I would advance both of my companies to alpha application franchises for their business; and thereby aim to accept 5,000 new franchises in the abutting 5 years.
This will acquiesce my business to aggrandize and abound faster and added cheaply, than affairs all the branches. This will additionally account the franchisees; due to the actuality that my companies are actual popular, acclaimed and accustomed to bodies beyond the apple and it is additionally answer and advertised both nationally and internationally thereby the franchisee will not accept to bother to acquaint which will save him/her cost.
The franchisee will additionally account from advices on how to run the business and usually accept absolute and appropriate rights to accomplish in a assertive area which could absolutely advice addition __________________________________________________________ Sources/References http://www. mirrorfootball. co. uk/news/Cristiano-Ronaldo-wins-pound-6million-Nike-contract-article26148. html http://tennisinfoblog. com/roger-federer-to-sign-new-lucrative-10-year-contract-with-nike http://www. google. co. uk/search? hl=en&rls=com. microsoft%3Aen-gb%3AIE-SearchBox&q=convert+13+dollars+to+pounds&meta=&aq=f&aqi=&aql=&oq=&gs_rfai
Order a unique copy of this paper